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LinkedIn Myths #3: I need to build a following
So much emphasis is put on gaining followers today (as well as ‘likes’ and ‘shares’ of our posts), that few people focus on what’s really important. Because let’s be honest, if we had all the clients we needed, how many of us would bother with social media? For the time and energy it takes, I would say, not many (unless you’re in marketing or love doing it more than the area you’ve built your expertise up in).
LinkedIn Myths #2: I need a large number of connections for LinkedIn to work for me
Do you still feel you don’t know how to use LinkedIn despite being on all the right training course? Ultimately, success in our business is measured by our ability to reach our financial targets, and this comes down to winning new sales. To win sales, we need sales appointments. To book sales appointments, we need a compelling Call to Action that has a person want to speak to us.
LinkedIn Myths – #1 I still don’t know how to use LinkedIn after attending a training course
Do you still feel you don’t know how to use LinkedIn despite being on all the right training course? If so, you’re not alone. The interesting thing about LinkedIn is that it is really isn’t about technology or knowing which button to click when. But rather, it’s about knowing your OUTCOME.
Invite people to follow your LinkedIn Company Pages
What is this new feature, and how can it benefit company pages?
LinkedIn has introduced COMPANY PAGE INVITES for all business pages, and it can be accessed through your admin page. This feature lets you send invites to your target audience, something similar to asking friends to join groups on Facebook.
Top tips for building your LinkedIn Profile 2019
Your LinkedIn Profile is your window to the world. It’s prime real estate positioned at the forefront of your network, and it’s working for you, building your brand 24/7.
Used wisely and your LinkedIn profile has the power to:
Spice up your LinkedIn Profile with Symbols
We’ve all seen profiles with symbols and emojis but have you ever wondered how to get them onto your profile. It’s actually simple. You just need to copy and paste them from where you find them.
Would you review my LinkedIn Company Page
The short answer is yes, unfortunately the long answer is ‘Why would you want us to?’
That might sound odd, but let me explain. The value of your company page is the sum of your employee’s personal profiles. If we really want to improve your company page, we first have to consider how people have arrived at the page and why.
How to make yourself the ‘Admin’ for your LinkedIn Company page
As the new business development manager of an existing LinkedIn company account, I can’t edit the landing page. What can be done?
If you’re new to the company there is a good chance that you haven’t yet been made a page admin, and thus you can’t edit the page. Your first task is to gain access. LinkedIn Company pages don’t have login, they are attached to individual accounts.
LinkedIn: Does posting the link to your content really increase your visibility?
LinkedIn: Does posting the link to your content in the comments really increase your visibility?Rumour has it that if you are posting content on LinkedIn, you’ll gain more views if you post the link to the content in the comment section of the post, rather than in the...
Use our free LinkedIn Profile Banner Template
Use our LinkedIn Banner template to carefully position your text and images so it renders perfectly on your profile no matter the device.
Expert LinkedIn Profile Writer | Business Strategist
Naomi Johnson is a leading LinkedIn trainer and Business Strategist based in the UK. She has a passion for helping individuals build businesses around their expertise using LinkedIn. You can read Naomi’s own story here.
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