Yesterday a colleague of mine said to me “This guy is making a bucket load of money. I don’t feel so bad about my profile now if you say his is bad!”, raising the question – can you really get away with a bad LinkedIn profile? Here’s the breakdown of it.
The other day a prospect forwarded me a profile and said “Can you create me a LinkedIn profile like this?” I said, absolutely not! While the person had clearly taken care to write their profile they were making some critical mistakes.
What is your stance on connecting with people who invite you to connect that you don’t know?
During my 8 years specialising in LinkedIn, I’ve heard all sorts of comments about who should be in our network, including disconnecting with people from previous careers who aren’t relevant to their new business, to not connecting with people unless they’ve had a 15 minute chat with the person.
LinkedIn are always making updates to improve the quality of their product, but Creator Mode for profiles is by far the biggest introduction since its inception. Why? Because its the first time they’ve recognised Expert-Led business.
Instead of priorities Job Hunters, Creator Mode has several features designed to boost exposure to services and expertise. What does LinkedIn Creator mode do? According to their official info:
There’s a lot of advice out there saying you should send messages to the inboxes of your prospects, but honestly, how do you feel when someone does this to you? In principle, the idea is fine. You want leads and you want to be proactive, so sending a message and inviting a person to engage with your product sounds like a good idea.
What a great LinkedIn Profile Looks LikeA great LinkedIn Profile reflects your voice and your personality and builds rapport. It should replicate speaking in person and draw people into your world.Let me introduce you to @Kate Bell, inventor of the Universal Panel...
In this one-hour Zoom call, I will introduce you to the THREE vital LinkedIn Strategies you need to be on top of, and why your LinkedIn Profile is the most important one, how to approach writing your LinkedIn Profile and the fundamentals to consider when filling in each section (Naomi’s advice goes beyond simply telling you to complete different sections), the business components your business needs in place if your LinkedIn Profile is really going to generate quality new leads for you!
So much emphasis is put on gaining followers today (as well as ‘likes’ and ‘shares’ of our posts), that few people focus on what’s really important. Because let’s be honest, if we had all the clients we needed, how many of us would bother with social media? For the time and energy it takes, I would say, not many (unless you’re in marketing or love doing it more than the area you’ve built your expertise up in).
Do you still feel you don’t know how to use LinkedIn despite being on all the right training course? Ultimately, success in our business is measured by our ability to reach our financial targets, and this comes down to winning new sales. To win sales, we need sales appointments. To book sales appointments, we need a compelling Call to Action that has a person want to speak to us.