What is your stance on connecting with people who invite you to connect that you don’t know?

During my 8 years specialising in LinkedIn, I’ve heard all sorts of comments about who should be in our network, including disconnecting with people from previous careers who aren’t relevant to their new business, to not connecting with people unless they’ve had a 15 minute chat with the person.

LinkedIn are always making updates to improve the quality of their product, but Creator Mode for profiles is by far the biggest introduction since its inception. Why? Because its the first time they’ve recognised Expert-Led business.

Instead of priorities Job Hunters, Creator Mode has several features designed to boost exposure to services and expertise. What does LinkedIn Creator mode do? According to their official info:

There’s a lot of advice out there saying you should send messages to the inboxes of your prospects, but honestly, how do you feel when someone does this to you?
In principle, the idea is fine. You want leads and you want to be proactive, so sending a message and inviting a person to engage with your product sounds like a good idea.

You may have people in your network who say “I win all my business through LinkedIn” – and boy that can feel intimidating!!

The truth is though when you break it down, they don’t. Their business success does not come down to just LinkedIn and being active on it.

So much emphasis is put on gaining followers today (as well as ‘likes’ and ‘shares’ of our posts), that few people focus on what’s really important. Because let’s be honest, if we had all the clients we needed, how many of us would bother with social media? For the time and energy it takes, I would say, not many (unless you’re in marketing or love doing it more than the area you’ve built your expertise up in).

Do you still feel you don’t know how to use LinkedIn despite being on all the right training course? Ultimately, success in our business is measured by our ability to reach our financial targets, and this comes down to winning new sales. To win sales, we need sales appointments. To book sales appointments, we need a compelling Call to Action that has a person want to speak to us.