Am I a “LinkedIn Birthday Grump?”
OK call me a Birthday Scrooge if you need to, but I can’t stand receiving birthday greetings on LinkedIn! Couple of reasons:
7 Reasons People Fail on LinkedIn (and how they all relate to your profile)
Honestly, there are more than seven reasons but to keep this short and sweet, I went with the top reasons! Pretty much every training on LinkedIn will tell you to complete your profile. But few actually teach you how.
Which LinkedIn Style is Right For You?
Did you know there are five LinkedIn Profile styles and which one you choose depends on what you want to achieve on LinkedIn? If you want to generate leads on LinkedIn its critical that you and your team have the right one or else your activities may be leaving money on the table (or simply not having the impact you think).
5 Features NOT to Use On LinkedIn
LinkedIn are always introducing new features but some of them you need to steer clear of as a business owner or even sales person. Here are 5 features I recommend 𝑵𝑶𝑻 using if you’re looking to position yourself as a ‘go to’ expert in your industry and fill your sale funnel! Can you think of any more?
Why making a truck load of money is not an excuse to have a bad LinkedIn profile
Yesterday a colleague of mine said to me “This guy is making a bucket load of money. I don’t feel so bad about my profile now if you say his is bad!”, raising the question – can you really get away with a bad LinkedIn profile? Here’s the breakdown of it.
Vital Elements Your LinkedIn Profile Must Have
The other day a prospect forwarded me a profile and said “Can you create me a LinkedIn profile like this?” I said, absolutely not! While the person had clearly taken care to write their profile they were making some critical mistakes.
LinkedIn Myths #6: I shouldn’t connect with everyone
What is your stance on connecting with people who invite you to connect that you don’t know?
During my 8 years specialising in LinkedIn, I’ve heard all sorts of comments about who should be in our network, including disconnecting with people from previous careers who aren’t relevant to their new business, to not connecting with people unless they’ve had a 15 minute chat with the person.
LinkedIn Introduces Creator Mode for Profiles
LinkedIn are always making updates to improve the quality of their product, but Creator Mode for profiles is by far the biggest introduction since its inception. Why? Because its the first time they’ve recognised Expert-Led business.
Instead of priorities Job Hunters, Creator Mode has several features designed to boost exposure to services and expertise. What does LinkedIn Creator mode do? According to their official info:
LinkedIn Myths #5: I should be sending campaign messages via inbox
There’s a lot of advice out there saying you should send messages to the inboxes of your prospects, but honestly, how do you feel when someone does this to you?
In principle, the idea is fine. You want leads and you want to be proactive, so sending a message and inviting a person to engage with your product sounds like a good idea.
LinkedIn Myths #4: You can get all your business through LinkedIn
You may have people in your network who say “I win all my business through LinkedIn” – and boy that can feel intimidating!!
The truth is though when you break it down, they don’t. Their business success does not come down to just LinkedIn and being active on it.
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DOWNLOAD YOUR FREE LINKEDIN PROFILE TEMPLATE
👋 Use my FREE LinkedIn Profile Template and resources to craft the perfect LinkedIn profile before you publish. The template links to these helpful pages so you can easily get the answers you need.