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A well-considered profile shows you care about your professional image and your prospect.

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Advance the sales conversation by pitching your business powerfully and leaving your prospects in no doubt about what you do.

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Make sure prospects know exactly how to engage you and how to take the next step to begin working with you.

Stand Out & Get Results on LinkedIn
Discover the Power
of LinkedIn with Naomi
Welcome to TheProfile.Company
For the last five years, I’ve been helping people to use LinkedIn to position themselves as the ‘go to’ expert in their industry and have prospects come to them pre-sold and ready to buy.
With 550 million users across the globe and two new members joining every second, LinkedIn has the power to connect you with your marketplace in a matter of seconds FOR FREE!
If you’re a business owner, solo-entrepreneur, thought-leader or part of an ambitious sales team then you’re in the right place.
Packed with resources, this site has everything you need to get started writing your own LinkedIn profile. I also welcome you to download a free copy of my book What to Put on Your LinkedIn Profile (2018 edition). If you have a question, please get in touch.
To your success,
Naomi JohnsonFounder & Chief of TheProfile.Company
Check out
Our latest blogs
LinkedIn Myths #4: You can get all your business through LinkedIn
You may have people in your network who say “I win all my business through LinkedIn” – and boy that can feel intimidating!!
The truth is though when you break it down, they don’t. Their business success does not come down to just LinkedIn and being active on it.
Masterclass: How to Craft a LinkedIn Profile so Prospects Come to You Pres-Sold and Ready to Buy
In this one-hour Zoom call, I will introduce you to the THREE vital LinkedIn Strategies you need to be on top of, and why your LinkedIn Profile is the most important one, how to approach writing your LinkedIn Profile and the fundamentals to consider when filling in each section (Naomi’s advice goes beyond simply telling you to complete different sections), the business components your business needs in place if your LinkedIn Profile is really going to generate quality new leads for you!
LinkedIn Myths #3: I need to build a following
So much emphasis is put on gaining followers today (as well as ‘likes’ and ‘shares’ of our posts), that few people focus on what’s really important. Because let’s be honest, if we had all the clients we needed, how many of us would bother with social media? For the time and energy it takes, I would say, not many (unless you’re in marketing or love doing it more than the area you’ve built your expertise up in).