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The anatomy of
Your Linkedin Profile
Your Headline
Visible in search results and prominent at the top of the profile use the space wisely and draw your prospect in by outlining the problem you solve.
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Summary
Hidden behind the ‘See More’ make sure your first two lines make an impact so people keep reading. Outline the problem you solve so prospects instantly understand the context of the conversation they are about to have with you.
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Experience
For your current experience entry outline how someone can work with you and add a call to action. For previous entries tell the story that developed your expertise and point of view, the results you achieved and why that qualifies you to do what you do today.
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Company Page Logos
Attach your profile to your company page so the logo appears on the profile. This will increase brand awareness and professionalism. Plus your prospect may feel more comfortable following your company page than asking to connect in the initial stages.
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Volunteering Experience & Causes
Tell people what’s important to you and where you invest your time. Including causes you invest time in will bring added exposure and opportunites for them as well as show you’re a person that cares. Include a webpage where applicable so people can find out more.
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Recommendations
Recommendations create a powerful transfer of trust allowing people to hear from others the quality and value of your work. Build it into your business processes to regularly follow up with clients and ask for them.
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Accomplishments
Honours & Awards, Publications, Languages and Projects, use this section wisely to highlight the problems you’ve solved and the work you’ve accomplished.
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The anatomy of
Your Linkedin Profile
How to use the new LinkedIn 2017 edition
Background Image
Immediately let people know your speciality with a picture that speaks a thousand words.
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Your Photo
Cut your picture up close so people feel they can really get a sense of you.
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Contact Details
Make it easy for prospects to follow you up by adding your email, phone number and website URLs that continue the conversation.
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Recent Activity
Draw your audience in by posting regularly on topics that are important to your audience. Build awareness of the problem and always have a call to action.
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Experience Sections
If you have multiple positions, place the one you want to draw attention to at the top. You can only move positions that are currently open. Use the Summary to explain multiple interests and tie it all together.
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Rich Content Media
Select videos, pictures and PDFs that continue your prospects journey through their buying decision. Avoid adding to many items that lead your prospect to feel overwhelmed and click away.
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Education
Detail your education to give context to your expertise where applicable. Include main qualificiations and institutions. You can also use Course and Organisations for smaller qualifications.
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Endorsements
Only your the top three skills now show with your most relevant endorser heading the list.
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Following
Groups you belong to and influencers you follower are now all collated together in one section at the foot of your profile.
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Professional

A well-considered profile shows you care about your professional image and your prospect

Pitch

Advance the sales conversation by pitching your business powerfully and leaving your prospects in no doubt about what you do.

Sales Funnel

Make sure prospects know exactly how to engage you and how to take the next step to begin working with you.

Discover the Power

of LinkedIn with Naomi 

Welcome to TheProfile.Company

For the last five years, I’ve been helping people to use LinkedIn to position themselves as the ‘go to’ expert in their industry and have prospects come to them pre-sold and ready to buy.

With 550 million users across the globe and two new members joining every second, LinkedIn has the power to connect you with your marketplace in a matter of seconds FOR FREE!

If you’re a business owner, solo-entrepreneur, thought-leader or part of an ambitious sales team then you’re in the right place.

Packed with resources, this site has everything you need to get started writing your own LinkedIn profile. I also welcome you to download a free copy of my book What to Put on Your LinkedIn Profile (2018 edition). If you have a question, please get in touch.

To your success,

Naomi JohnsonFounder & Chief of TheProfile.Company

Stand Out & Get Results on LinkedIn

Generating business via LinkedIn requires you to understand how your prospects buy and pitch your services to match. It requires you to stand out from the crowd and articulate the value you provide so your ideal prospects sit up and take action. It requires you to know how to interact with prospects in a genuine and authentic way, so you build meaningful relationships that lead people to want to do business with you.

%

*LinkedIn & Altimer 2014

Today 57% of a Buying Decision is made online before a Sales Representative is spoken to

…the secret to winning new business on LinkedIn is to understand how people buy!

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THE EXPERT ECONOMY

BECOME AN INDUSTRY LEADER

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CORPORATE SOLUTIONS

IN-COMPANY MENTORING

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About Naomi Johnson

Having started her business in 2015 using LinkedIn, Naomi quickly shot to fame as a LinkedIn expert, writing LinkedIn profiles for business owners, thought-leaders, executives and sales teams.

Sharing from her own story and strategies she’s shared with hundreds of clients to achieve the same results, Naomi will show you How to use LinkedIn to leverage the trust within your network to position yourself as the ‘go-to’ expert within your industry and win real business.

Naomi is the author of Grassroots to Green Shoots and What to put on Your LinkedIn Profile. She is a specialist in personal branding and marketing .In 2013 & 2014, Naomi led a team of consultants at LinkedIn’s annual conference Talent Connect providing LinkedIn profile reviews for some of the world’s top organisations.

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What to Put on Your Linkedin Profile

How to instantly build rapport with visitors to your Linkedin Profile and become the ‘go to’ within your industry.

210-pages packed with content to help you build your LinkedIn Profile and strategy from the ground up.

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Our latest blogs

How Do I Get My Company Page out of Beta

by | Jul 31, 2017

It appears that the new LinkedIn Company pages are still in Beta which means a very unsightly look and feel to the URL displayed when looking at your own company page.  The link is important as it is this link that we use to invite people to follow our company page....

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First become your Prospects Trusted Advisor

by | Jul 19, 2017

When you become a Trusted Advisor within your industry, you set yourself apart. You also win loyal fans who will refer you to your ideal prospects. The role of the Trusted Advisor is to be an expert on your subject, and readily available to answer questions when...

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The Expert Economy

become an industry leader

Discover a step-by-step methodology for self-employed business owners to quickly establish their business and get paid their worth.

become an expert

CORPORATE SOLUTIONS

IN-COMPANY MENTORING

Every member of your team has a voice and is representing your brand, whether you like it or not. Discover how to empower your team to use LinkedIn to influence your marketplace.

lead a team of experts

Established in 2015 and based in the UK, TheProfile.Company serves solo entrepreneurs, small businesses, sales teams and corporates all over the world to create engaging LinkedIn profiles that convert leads into sales. It was founded by Naomi Johnson author of ’What to Put on Your LinkedIn Profile’,  ‘Grassroots to Green Shoots’ and ‘The Expert Economy’.

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TheProfile.Company
Technopole, Kingston Crescent
Portsmouth, PO2 8FA