Use LinkedIn to Build Your Influence and Generate Business Leads

The anatomy of

Your Linkedin Profile

Your Photo

Cut your picture up close so people feel they can really get a sense of you.

Your Headline

Visible in search results and prominent at the top of the profile use the space wisely and draw your prospect in by outlining the problem you solve.


Hidden behind the ‘See More’ make sure your first two lines make an impact so people keep reading. Outline the problem you solve so prospects instantly understand the context of the conversation they are about to have with you.

Current Experience

For your current experience entry outline how someone can work with you and add a call to action. For previous entries tell the story that developed your expertise and point of view, the results you achieved and why that qualifies you to do what you do today.

Company Page Logos

Attach your profile to your company page so the logo appears on the profile. This will increase brand awareness and professionalism. Plus your prospect may feel more comfortable following your company page than asking to connect in the initial stages.

Volunteering Experience & Causes

Tell people what’s important to you and where you invest your time. Including causes you invest time in will bring added exposure and opportunites for them as well as show you’re a person that cares. Include a webpage where applicable so people can find out more.


Recommendations create a powerful transfer of trust allowing people to hear from others the quality and value of your work. Build it into your business processes to regularly follow up with clients and ask for them.
The anatomy of
Your Linkedin Profile
How to use the new LinkedIn 2017 edition

Background Image

Immediately let people know your speciality with a picture that speaks a thousand words.

Contact Details

Make it easy for prospects to follow you up by adding your email, phone number and website URLs that continue the conversation.


This section tells you how many Mutual Connections you have with a person and how many groups you share.

Recent Activity

Draw your audience in by posting regularly on topics that are important to your audience. Build awareness of the problem and always have a call to action.

Past Experience Sections

If you have multiple positions, place the one you want to draw attention to at the top. You can only move positions that are currently open. Use the Summary to explain multiple interests and tie it all together.

Rich Content Media

Select videos, pictures and PDFs that continue your prospects journey through their buying decision. Avoid adding to many items that lead your prospect to feel overwhelmed and click away.


Detail your education to give context to your expertise where applicable. Include main qualificiations and institutions. You can also use Course and Organisations for smaller qualifications.


Only your the top three skills now show with your most relevant endorser heading the list.


Honours & Awards, Publications, Languages and Projects, use this section wisely to highlight the problems you’ve solved and the work you’ve accomplished.


Groups you belong to and influencers you follower are now all collated together in one section at the foot of your profile.


A well-considered profile shows you care about your professional image and your prospect.


Advance the sales conversation by pitching your business powerfully and leaving your prospects in no doubt about what you do.

sales funnel

Make sure prospects know exactly how to engage you and how to take the next step to begin working with you.

Discover the Power

of LinkedIn with Naomi 

Welcome to TheProfile.Company

For the last five years, I’ve been helping people to use LinkedIn to position themselves as the ‘go to’ expert in their industry and have prospects come to them pre-sold and ready to buy.

With 550 million users across the globe and two new members joining every second, LinkedIn has the power to connect you with your marketplace in a matter of seconds FOR FREE!

If you’re a business owner, solo-entrepreneur, thought-leader or part of an ambitious sales team then you’re in the right place.

Packed with resources, this site has everything you need to get started writing your own LinkedIn profile. I also welcome you to download a free copy of my book What to Put on Your LinkedIn Profile (2018 edition). If you have a question, please get in touch.

To your success,

Naomi JohnsonFounder & Chief of TheProfile.Company

Stand Out & Get Results on LinkedIn

Generating business via LinkedIn requires you to understand how your prospects buy and pitch your services to match. It requires you to stand out from the crowd and articulate the value you provide so your ideal prospects sit up and take action. It requires you to know how to interact with prospects in a genuine and authentic way, so you build meaningful relationships that lead people to want to do business with you.


Today 57% of a Buying Decision is made online before a Sales Representative is spoken to…

…the secret to winning new business on LinkedIn is to understand how people buy!





About Naomi Johnson

Having started her business in 2015 using LinkedIn, Naomi quickly shot to fame as a LinkedIn expert, writing LinkedIn profiles for business owners, thought-leaders, executives and sales teams.

Sharing from her own story and strategies she’s shared with hundreds of clients to achieve the same results, Naomi will show you How to use LinkedIn to leverage the trust within your network to position yourself as the ‘go-to’ expert within your industry and win real business. Naomi is the author of Grassroots to Green Shoots and What to put on Your LinkedIn Profile. She is a specialist in personal branding and marketing .In 2013 & 2014, Naomi led a team of consultants at LinkedIn’s annual conference Talent Connect providing LinkedIn profile reviews for some of the world’s top organisations.

Connect with Naomi


What to Put on Your Linkedin Profile

How to instantly build rapport with visitors to your Linkedin Profile and become the ‘go to’ within your industry.

210-pages packed with content to help you build your LinkedIn Profile and strategy from the ground up.

For a limited time only, FREE to download!

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