TheProfile.Company is dedicated to keeping your details private. Any information, we collect in relation to you on any of our websites such as: is kept strictly secured. We do not pass on/sell/swap any of your personal details with anyone. Owing to the global nature of the internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy. However, we have taken the steps outlined above to try to improve the security of your information. By submitting your information you consent to these transfers.

We use this information to identify your orders, provide you with transactional emails related to your order and event information pre and post event, plus occasional information based emails on best-practices in entrepreneurship, personal branding, LinkedIn, invitations to our upcoming events and to personalise your experience with us; that’s all.

TheProfile.Company uses cookies to allow you to login to your account, maintain a shopping cart and to purchase items in your shopping cart, site usage analytics, referral tracking and remarketing. Cookies also allow us to give you a more personalised shopping experience by displaying products that interest you throughout our product pages, thus providing you with a more friendly, interesting and enjoyable shopping experience.

Whenever you use our website, or any other website, the computer on which the web pages are stored (the Web server) needs to know the network address of your computer so that it can send the requested web pages to your Internet browser. The unique network address of your computer is called its “IP address,” and is sent automatically each time you access any Internet site. From a computer’s IP address, it is possible to determine the general geographic location of that computer, but otherwise, it is anonymous. We do not keep a record of the IP addresses from which users access our site except where you have specifically provided us with information about yourself, in which case we also record your IP address for security purposes. An example of this would be when proceeding to a checkout to finalise an order you may wish to make. After completing the form provided, your IP address will be stored along with a transaction number that allows us to track your order.
This website may use Remarketing with Google Analytics to advertise online. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to your website. Third-party vendors, including Google, show our advertisements on sites across the Internet.

When purchasing from TheProfile.Company, your financial details are passed through a secure server using the latest 128-bit SSL (secure sockets layer) encryption technology. 128-bit SSL encryption is the current industry standard. If you have any questions regarding our security policy, please contact our customer support centre my profile@TheProfile.Company

Please choose carefully. We do not normally give refunds if you simply change your mind or make a wrong decision. You can choose between a refund, exchange or credit where goods are faulty, have been wrongly described, are different to the product purchased on the website or doesn’t perform as advertised. We do not offer refunds if you exceed our 90-day delivery policy.

Your LinkedIn profile will be based on the information provided to use during the Profile Interview session. If after you change your mind you may change the content of the interview for a supplement fee of £100. If you change your mind after the first draft has been submitted you will be liable to pay the full fee again. After the first draft has been submitted via email you have 90-days to make amendments and ask us to upload it for you. After this period it will be up to our discretion as to whether we make the amendments. At all times we endeavour to support you and complete the work but must also protect our business.

Refunds are not available for coaching services, however, you are welcome to end your contract with us at any time provided you notify us by the 10th of the month. If notice is provided after the 10th, you will liable for the next month of fees whether services are or are not provided. If you have paid in full, a partial refund will be permitted based on the portion used. We have 60 days to process the refund after it has been agreed.

Here is our full Privacy Policy in light of GDPR:

1. TheProfile.Company GDPR Privacy Policy

Welcome to TheProfile.Company

As a business, we write LinkedIn profiles to position people as the ‘go to’ expert in their industry and have prospects come to them pre-sold and ready to buy.

The information we hold is usually within the public domain or for the purposes of fulfilling the contract to provide business transformation services.

Nonetheless, we’re fans of everyone knowing where their data is and how it is being used, so here’s a quick overview of the data we collect and how we use it.

If you’re a client and have any questions about your data and how we use it, you can contact our CEO Naomi@TheProfile.Company

Website Contact Form

Throughout our website, we have forms inviting people to share their information with us in exchange for a download, LinkedIn profile review or simply to get in touch. We use MailChimp details are retained within this system with no further additional details until a relationship in the context of business development has been established. People can unsubscribe from further communications at any time using the unsubscribe button at the bottom of each email.

Should you unsubscribe, we cannot take responsibility, however, if you later re-subscribe by commenting on a blog article or downloading one of our assets. Should you re-subscribe for any reason and then wish to be removed, we will of course respect this.

Third Parties

As our workload grows, we occasionally bring in additional writers or trainers who act as part of our team but not direct employees. Upon taking on an assignment that is to involve a third-party we will introduce you to them to ensure you are comfortable working with them. Before the meeting starts they will be briefed on your situation, your project and what we are looking to do together so they can correctly advice and add value to any conversation whether in the sales process or prior to work getting started. They will only have your data in association to the work being carried in, for example your contact details and location, plus information relevant for delivery.


CRM Records and Business Development

Obviously we need to keep track of those who want to work with us, and notes relevant any potential project. Once a potential project has been discussed we create a record in our CRM system (Capsule) including their name, company, role, and contact details. We will also keep any relevant notes to enable us to follow up on the project and advise correctly. We do this in the hope we will become a valued and trusted provider.

Of course, we will manually remove anyone’s records at the earliest possible opportunity should they request it.

In order to win new clients, we rarely contact businesses direct using details found online. We may receive a list following an event or expo within which sharing this information was part of the original contact. In response to their attendance at an event, we may email once to gain their permission before deleting them from our system. When we collect business cards from networking events, a personal email is sent via our direct email inviting a person to join MailChimp. We will not add anyone to the database who hasn’t shown an interest in our product. If someone books a LinkedIn profile review from that email (or via phone enquiry) via our meeting system (ScheduleOnce) expressing a direct interest in our services, they will be added to MailChimp and should there be an opportunity to work together, to Capsule (see above). These details remain there until such a time as you ask us to move it or manually unsubscribe from our list.

Should you wish to be deleted from our system, you just need to ask. We will honour any requests to remove absolutely all data at the earliest possible convenience.

Google Analytics

Like all businesses, we use Google Analytics to assess the traffic on our website and learn lessons about how best to tailor our own content. Google Analytics does not reveal any personal identification data about our site visitors, but it does use cookies that is, technically, personal data. We do nothing with Google Analytics beyond simply looking at how the traffic on our site behaves – that is, what pages are read the most, how long visitors stay on a page and so on. We don’t know who our visitors are and would never use analytics to try to pursue them or identify them.

LinkedIn Accounts

Some of our clients invite us to be an ‘admin’ on their company page and access their personal profile. Should we log into their account our clients trust us to respect their personal information within the inbox and not share it with anyone. We endeavour only to look at messages highlighted to us. We in no way download and store this information. In the event of a client downloading their LinkedIn data, we instruct the clients to always do this themselves so the information is on their system only.

In the event of customising a database for a client, we invite them to use Google Sheets so no record is kept on our system and remains the full control of the client company. We insist that the client is the owner of the file so access can be blocked. We never use data exposed to use for management for our own purposes.

When updating a profile for a client we insist clients change their password for a limited time to a random password created by us and advise them when we have finished with their account requesting they change the password and block our access. Where we stay the admin for the Company page this is done through LinkedIn’s shared account settings and never gives us access to the individual’s personal profile.

Sometimes our clients like to send us additional information for their profile including their CV. The information contained within is usually already held within the public domain and has been shared for the purpose of analysing and disseminating content. Clients can request for this information to be deleted at any time.

For some assignment we hire third-parties to match database records to LinkedIn profile to allow the client to build their network connections and ensure they are connected with all interested parties within their business. We call this ‘Data Mining’ however all we are doing is identify the LinkedIn account associated with the name provided to us. All information is within the public domain. Our contractors are usually not based within Europe and therefore mailing the database would be considered a breach. This is why we insist Clients use GoogleDrive only and control access. Since the data stays on their server we consider this acceptable. We invite clients to seek their own legal advise on this.

At no point will their customer database be on our system but rather shared via Google Drive allowing us to customise the spread sheet without holding it on our system.

Session Recordings

From time to time we recording LinkedIn profile interviews for our reference during the creation stage. We aim to delete these within three weeks of the profile being accepted as a final product. From now one, where a recording exists, we will now be asking the client if they would like the recording before deleting it.

During coaching calls clients often opt to record the call either with our knowing or without. We welcome this as it allows a person to get more from the call because they can listen to it again and again. In the event that they are unable to record, we might offer. The recording is shared immediately via the shared Google Drive file with full editing permission, so the client can delete the recording should they wish to. Deleting will remove it from our access and therefore we deem this as final removal and within the full control of the client. Therefore the contents of it, and any ‘hot water’ the contents of the recording may land them in should it land in the wrong hands, is entirely the client’s responsibility.

Session Notes

At the end of every session we make comprehensive notes on what was spoken about, outlining the problem and the solution to give a reference point to anyone for actions and methodology. These are contained with in the Business Planner customised for each client and should remain in the full control of the client. Clients are asked to make sure they are the Owner of the file by downloading it from us, and re-uploading. Upon taking on a client, we customise the document and send it to them to download. At the introduction of GDPR we will ensure the file has a large warning to download and re-upload, and ensure all clients follow these steps. It is written within their terms and conditions that they are responsible for doing this upon starting work with us, but we will make it explicit.


When and if we decide to engage in recruitment activity in our drive for world domination, we will need to receive, review and store CVs. These will contain the usual CV information – contact details, addresses, interests and so on. We will store these in a protected drive in order to evaluate candidates’ suitability for our roles and so that we can get in touch should suitable roles become available (or to ascertain whether the individual/s has applied for a role with us in the past). In each case, if the applicant does not become an employee, we will destroy their CVs and all related data after five years.

Email newsletter

In the near future we fully intend to send a monthly industry newsletter, hints and tips, plus further information on any download or service received. Our MailChimp forms are set up with GDPR permissions to ensure that the person receiving the information has fully consented to receive it. We are always nervous to only send helpful and useful content that adds value and solves a problem. We would never interpret permission as an invitation to send irrelevant sales messages.

Nobody will ever be added to our mailing list without their express consent, and every recipient will be able to unsubscribe via a link in each newsletter.


As and when we update our services or get involved in different marketing activities that impact on different segments of privacy law and GDPR, we’ll keep you updated.


2. Cookies Policy

How we use cookies

We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit for detailed guidance.

The list below describes the cookies we use on this site and what we use them for. By continuing to browse our site, you are agreeing to our use of cookies. If you are not happy to, then you should either not use this site, or you should delete the cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)

How to disable Cookies

All modern browsers allow you to change your cookie settings. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser.

First Party Cookies

These are cookies that are set by this website directly.

Google Analytics

We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

You can find out more about Google’s position on privacy regarding its analytics service at

Third Party Cookies

These are cookies set on your machine by external websites whose services are used on this site. Cookies of this type are the sharing buttons across the site allow visitors to share content onto social networks. Cookies are currently set by LinkedIn, Twitter, Facebook and Google+. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of our website. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on this website.

You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

Session Cookies

We use a session cookie to remember your login details for you. These we deem strictly necessary to the working of the website. If these are disabled then various functionalities on the site will be broken, including the ability to login.

Flash Cookies

Flash cookies may be used to store user preferences for media player functionality and without them some flash content may not render correctly.