What matters most?
Unless your company is a big brand like Nike and Apple, people won’t just visit your page organically. And if they happen to see your page, you’ll need a lot of incredible content to have someone question who you are and navigate to your company page to find out.
In fact, the only people who are likely to do this is sales people coming to see if they can sell to you.
The profiles of your team are therefore the most important. It is when your team share content into their feed that people see it, and when they connect with people, they become aware of your company and navigate to your company page.
The first impression someone has with your company is always your people and what they are saying about the company. Do they sound interested in the product they sell? Do they sound like an expert – someone who can add value to the prospect’s buying journey? Or do they look disinterested with only a CV based LinkedIn profile indicating they’d jump ship if a better offer came along?
With 57% of a buying decision now made online, the more information your profile, and those of your team supply, to meet the requirements of the 57%, the more prospects who will come to your business pre-sold and ready to buy dramatically reducing your cost per sale.