Can We Review Your LinkedIn Company Page?

The short answer is yes, unfortunately the long answer is ‘Why would you want us to?’

That might sound odd, but let me explain. The value of your company page is the sum of your employee’s personal profiles. If we really want to improve your company page, we first have to consider how people have arrived at the page and why.

What most people don’t realise is that you profile, and those of your employees, has a far wider impact that the ‘About Us’ text hidden behind a tab on your company page.

Why is this so?

Statistics show that people engage ten times more with employees’ profiles than the company’s page. People buy people. And at the end of the day, LinkedIn is about building your network and your following. Ultimately people. And it is your impression on these people that makes the difference. Not just what your company is saying.

Re-writing your About Us section will not yield any return on investment because if the people surrounding your company, and the path to your page, are creating a poor impression, why would anyone look?

What matters most?

Unless your company is a big brand like Nike and Apple, people won’t just visit your page organically. And if they happen to see your page, you’ll need a lot of incredible content to have someone question who you are and navigate to your company page to find out.

In fact, the only people who are likely to do this is sales people coming to see if they can sell to you.

The profiles of your team are therefore the most important. It is when your team share content into their feed that people see it, and when they connect with people, they become aware of your company and navigate to your company page.

The first impression someone has with your company is always your people and what they are saying about the company. Do they sound interested in the product they sell? Do they sound like an expert – someone who can add value to the prospect’s buying journey? Or do they look disinterested with only a CV based LinkedIn profile indicating they’d jump ship if a better offer came along?

With 57% of a buying decision now made online, the more information your profile, and those of your team supply, to meet the requirements of the 57%, the more prospects who will come to your business pre-sold and ready to buy dramatically reducing your cost per sale.

What must be done to achieve this?

If you want to improve the quality of the personal profiles of your staff, identify several people from the same team and assign a brand strategist. Our website contains plenty of free advice for structuring your profile and those of your team. If you need extra help, why not book a strategy session with us? We can also customise our webpages to your organisation so your team receives customized paragraphs and suggestions to craft their own LinkedIn profiles efficiently.