Listed in order of low importance to VERY important:
1. No Company Logo: Your experience entry for the company will have a grey box instead. You might consider this a small thing but actually, they make a big impact. Not just because it shows you’ve taken time to consider your profile but it also because it conveys that your business is that much more established than if it is left blank. Having the logo there also creates a BRAND TOUCHPOINT. The more people see your logo, the more familiar your brand becomes to them. If you have employee’s (past and present) you’ll want your logo showing up on their page too as it increases your brand recognition and presence.
2. Missed opportunity If someone click’s on the company name it means they are interested in what you offer and in finding out more. This is an opportunity you want to take advantage of. But of course, if there is no company page you lose this opportunity… and something worse happens.
3. Expose your Prospects to Competitors As you can see in this video when you click on a company link that doesn’t exist, LinkedIn offers you suggestions including people, jobs and suggested search links based on the keywords in your company name. Landing here your prospect has a host of choices and may forget how they got there in the first place. They may well click on the profile of someone else who has an intriguing Headline of the same subject that they are researching. Never underestimate how quickly someone will forget you. They may, picking up on the word ‘well being’ start to look at the alternative search options and disappear from you all together. In fact, unless this person has already met you and has some level of affiliation with you, there is little chance they’ll return to your profile. You’ve lost a vital opportunity and sent them directly into your competitors.
Starting a Company Page is relatively easy to do. You just need to make sure you have an email address associated with the companies website ie. firstname.lastname@example.org, a location address and a logo (40px x 40px). We’ll create a tutorial on this soon and also tell you how to connect a company page to your personal profile. Stay tuned and subscribe to our newsletter for updates.