The Expert Economy
In our fast-paced, busy lives, we really don’t have time to waste when it comes to winning new clients and building. What we need is for our name to come up in all the right conversations and our most ideal clients to come to us pre-sold and ready to buy.
Something that, with the right marketing approach, is actually easy to achieve. All you need is a compelling Call-to-Action, clear packages and pricing, and a structured sales conversation.
This 2-hour open event designed to introduce you to the concept of The Expert Economy and how, if you use our formula, you could quickly transform your business and your results.
With technology dramatically changing how we do business, more and more people are opting to leave the confines of full-time work and to start their own business.
Confident they can deliver their client’s an excellent service, they create a new logo, build a website and start attending networking events, sure that if they show up enough their ideal prospect will hear of them and want to hire their services.
However, for most people, this isn’t the case. Months pass, savings drain away, the pressure to earn increases, relationships fracture and confidence dwindles. The clients they do win come sporadically and is less than predictable. Instead of enjoying each day living the dream, each day becomes a juggling act as they struggle to keep each plate in the air.
And for all the books and courses available, nothing seems to unravel the confusion around how you get leads and what to do with them.
The Expert Economy is on a mission to change this. In this short 3-hour workshop you’ll be introduced to a simple formula that, if applied, will quickly position you as the ‘go to’ expert within your industry, so your name comes up in all the right conversations and prospects come to you pre-sold and ready to buy.
Curious? Then why not join us and see if our approach is for you.
By attending this event, you'll be introduced to:
NICHE: Create a compelling niche that speaks directly to the problem you solve so you’re easy to refer
ENROL NEW CLIENTS: Structure sales conversations so they feel natural and asking for their business feels comfortable
WORD-OF-MOUTH: Leverage the trust in your network to receive quality referrals that don’t shop around
BECOME EASY TO SAY 'YES' TO: Create an offer that will have your most ideal prospects eager to speak to you and refer you to their friends
CREATE CONTENT: Write valuable content that will have prospects sit up and take notice (across the globe)
UNDERSTAND YOUR VALUE: Pitch your services so your prospects feel they know, like and trust you
ATTRACT INBOUND LEADS: From ideal prospects who already know they want to work with you
PACKAGE YOUR SERVICES: Make it easy for your prospects to buy from you with transformational packages they want
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About NAOMI JOHNSON
Having started her business using LinkedIn, Naomi quickly shot to fame as a LinkedIn expert, writing LinkedIn profiles for business owners, thought-leaders, executives and sales teams.
Beginning her business with absolutely no notice, Naomi had to quickly establish her business to make her rent within two weeks. Applying the knowledge and skill accumulated over years of training other companies how to use LinkedIn and position themselves within their market, Naomi quickly became the 'go to' expert within her industry with her name coming up in all the right conversations. By her fourth month she was operating at full capacity and by month five, she won Oracle as a client.
Today, more than three years in, Naomi's LinkedIn profile writing skills are in high demand as well as her expert knowledge for structuring businesses to position individuals who selling their expertise and time for money as the 'go to' expert within their industry.
Having reviewed and written hundreds of LinkedIn profiles while in conversation with the profile owner, Naomi noticed that most people's businesses are not structured in a way that will allow them to easily win them business and meet their income targets. Having been in this position herself and writing her book Grassroots to Green Shoots in 2010, Naomi knows first hand the trouble this can cause and is on a mission to help others avoid the same fate.
Connect with Naomi