Running a business is always tricky but never more so if you’re a solo entrepreneur or thought-leader needing to build your reputation to generate leads while winning actual business. 

In this short video I share with you a simple model for managing your business that is designed to help you quickly ascertain the best place to invest your attention to get results. If you have comments or questions please post below. I’ll be sharing more on this and how to use it to build an effective LinkedIn marketing strategy in my upcoming course LinkedIn Business Strategy Course.