Using LinkedIn’s Creator Mode
LinkedIn are always making updates to improve the quality of their product, but Creator Mode for profiles is by far the biggest introduction since its inception. Why? Because its the first time they’ve recognised Expert-Led business.
Instead of priorities Job Hunters, Creator Mode has several features designed to boost exposure to services and expertise.
What does LinkedIn Creator mode do? According to their official info:
📈 Grows your following by updating your profile action from Connect to Follow and makes you eligible for search and discovery across LinkedIn.
🖼 Showcases your original posts & your Featured section front and center on your profile.
📣 Establishes your voice by adding hashtags to your Profile intro so potential followers can easily see topics you post about most.
What’s the Difference?
- Follow will be the primary action on your profile and your follower count will be displayed
- Your content will be showcased more prominently on your profile
- You can show topics you post about on your profile
When should you use it?
Achieving success on LinkedIn requires you to be clear on your outcome, and ultimately, that is to book sales appointment and win new business (or find a job). Even if your initial answer to this question was “to build a following and share content”, when you consider why you want these actions. When delve deeper, at the heart of the matter, you’re doing all these activities because you want to win new business.
Therefore, we have to ask the question, what is the quickest way to achieve this? Is it by building a following or is it by connecting with industry leaders and prospects, and building a relationship?
If you’re goal is to position yourself as a Thought-Leader and have your team follow up with prospects, then switching creator mode ON is probably a good idea for you. You’ll receive less connections and build your followers.
If, however, your primary need to speak to your prospects (book a sales appointment), then you’re probably better off switching creator mode OFF. When it is off, you will be asking people to connect with you (instead of follow) which is actually what you want.
No you won’t benefit from having the hashtags on your profile, so this is something you’ll need weigh up.
Switching on Creator Mode
To activate Creator Mode, simply head over to your Dashboard (The Dashboard is on your profile page above your ‘Activity’ in a blue/grey box) the option at the top says ‘Creator Mode’. Slide the toggle over to ‘Active’.
Selecting the right hashtags
List the hashtags you might want to be associated with i.e. keywords from your industry or about your product.
Check how popular the hashtag is, by typing the first word into the ‘Search’ box at the top of LinkedIn (same place you’d search for a person’s name) and put a # in front of your keyword.
Write down the number of followers for each item on your list. Is there a significant number of followers? If not, it means not many people are searching for that hashtag so you might not get much traction using it, or you might consider you’ll stand out in a smaller pond because there is less content coming into the search feed. If the word is key to your industry, or new for your business niche, it’s worth using it.
What are people discussing? Is it your topic or confused with another – like Automation and Automotive. Review the content coming up fo the hashtag, and consider if you want your content to show up in this feed with it (remember you only have five hashtags so you have to be picky).
Review your list and make your selection.
To add/edit your hashtags, click on ‘Creator Mode’ and a pop up will appear for you to edit (see instruction above).
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