Achieving success on LinkedIn requires you to be clear on your outcome, and ultimately, that is to book sales appointment and win new business (or find a job). Even if your initial answer to this question was “to build a following and share content”, when you consider why you want these actions. When delve deeper, at the heart of the matter, you’re doing all these activities because you want to win new business.
Therefore, we have to ask the question, what is the quickest way to achieve this? Is it by building a following or is it by connecting with industry leaders and prospects, and building a relationship?
If you’re goal is to position yourself as a Thought-Leader and have your team follow up with prospects, then switching creator mode ON is probably a good idea for you. You’ll receive less connections and build your followers.
If, however, your primary need to speak to your prospects (book a sales appointment), then you’re probably better off switching creator mode OFF. When it is off, you will be asking people to connect with you (instead of follow) which is actually what you want.
No you won’t benefit from having the hashtags on your profile, so this is something you’ll need weigh up.