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LinkedIn Myths #3: I need to build a following

So much emphasis is put on gaining followers today (as well as ‘likes’ and ‘shares’ of our posts), that few people focus on what’s really important. Because let’s be honest, if we had all the clients we needed, how many of us would bother with social media? For the time and energy it takes, I would say, not many (unless you’re in marketing or love doing it more than the area you’ve built your expertise up in).

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LinkedIn Myths #2: I need a large number of connections for LinkedIn to work for me

Do you still feel you don’t know how to use LinkedIn despite being on all the right training course? Ultimately, success in our business is measured by our ability to reach our financial targets, and this comes down to winning new sales. To win sales, we need sales appointments. To book sales appointments, we need a compelling Call to Action that has a person want to speak to us.

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The Expert Economy

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Discover a step-by-step methodology for self-employed business owners to quickly establish their business and get paid their worth.

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IN-COMPANY MENTORING

Every member of your team has a voice and is representing your brand, whether you like it or not. Discover how to empower your team to use LinkedIn to influence your marketplace.

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