Podcast: Why Creating Content for LinkedIn Shouldn’t Be Your Focus
In March 2023, I had the privilege of being interviewed by Priscella Shumba of Reinventing Perspectives in Tasmania (which, just incase you don’t know, is the otherside of the world to me).
We had a great conversation.
Here is what Priscilla said about our conversation:
This week’s Reinventing Perspectives Podcast guest, Naomi Johnson gave our audience and me a complete re-frame on how to do LinkedIn right. First of all, the expectation on LinkedIn is to have business conversations. So unlike other social platforms, we don’t have to try to sneak our offer in, on a post of us lying on the beach. Secondly, we have to keep the main thing, the main thing. The ultimate goal of an expert entrepreneur on LinkedIn is to win new business. Naomi says, “It’s about taking the actions that will win us new business, not followers.”
For me, the highlight of our conversation was summing up why content should n ot be the focus on your LinkedIn Strategy. Honestly, there is so much more too it – and its way easier than posting continually to build up your followers.
Check it out now!
It was an absolute pleasure to speak on this PodCast and have the opportunity to share my perspective on LInkedIn on how to become the only person your prospects want to work with so prospects come to you pre-sold and ready to buy.
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