This won’t always be relevant, especially if it was a normal promotion or change of job. However, if you changed career or changed industry for a particular reason that reveals your passion or motivation, tell your prospect.
For example, after 12-years designing marketing campaigns for Thomas Cook, Stacey needed a challenge. Flying around the world with an unlimited budget making brochures for holiday resorts had its benefits, but Stacey was becoming increasingly uncomfortable with the money spent and the lack of challenge it provided her.
Eventually she left the role and went to work for the NHS creating important campaigns designed to change people’s behaviour, such as washing hands after touching patients etc.
After 5 years Stacey decided she wanted to branch out on her own and start a communications agency. Her passion was still in medical communications and she always did a great job.
By outlining this transition and her motivation for moving from one organisation to the next, her prospect now has the chance to understand her better and therefore trust her motivation to do a great job for them. This is because, not only has she experience in this area, but also because she is concerned about budgets and achieving real results. Something customers want to know about their supplier.
We told this story through out her Experience section explaining how her career evolved and why she made to make the choice to move on.