Over the last 18 months, I’ve had the privilege of writing profiles for solo-entrepreneurs, sales teams, authors and Thought-Leaders. The time I get to spend with each person is always inspirational as I get to tap into their dream and reasons for why they do what they do. It is a real honour to be invited to be part of their journey.

When I began the company, I was simply writing LinkedIn profiles for each individual but as time went by I began to see some startling similarities between the clients and the challenges they had. The challenges were present in small businesses as well as in large sales teams in major corporates.

And this is why I developed our LinkedIn Business Strategy Course.

What I saw was that very few clients had the vital elements in place to really build their business on and off of LinkedIn. I saw that even with their profile in place, they were missing some of the vital components needed to succeed.

• Invitation for prospects to get in touch
  
• A structured sales process
  
• Scripted Sales Calls
• A Content Strategy
• Clear products and packages
  
• Marketing Campaigns
  
• An ideal client avatar
  
• A unique value proposition
  

And of course the need for a LinkedIn profile that matched the psychology of how a modern day prospect buys.

In the 90-minutes I spent interviewing the client for their profile, I would help them make some quick decisions around their ‘Call to Action’ (what they invite a prospect to do next) and the structure of their sales calls. However, it wasn’t enough to make a lasting impact.

So earlier this year, I began turning away clients that didn’t have these vital components in place and instead offered them my 8-part training course.

And the results have been phenomenal with two of the delegates making radical changes that have created them £12k each in new business (and this was before the fourth session!)

You can imagine I am absolutely delighted for them and everyone else that has been engaging with the course online and in-person here in Portsmouth. You can see more testimonials on our page.

Companies I had work with were now asking for further support once their profiles were in place. Prior to now, I have always pushed back on delivering straight LinkedIn training teaching from the front of the room, as personally I don’t believe in it.

However for the last year, I had actually been delivering LinkedIn training to a select number of solo-entrepreneurs in Portsmouth, where I am based – and they were loving it and so was I.