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What to do when you find it hard to write about yourself on LinkedIn

We love to receive questions from visitors to the website or LinkedIn. If you’ve got a question, please email it to Naomi at Naomi@TheProfile.Company

Hi Naomi, I am really struggling to write my summary and say something ‘glowing’. It just doesn’t come naturally to me!

Hi Anna

I think you’re struggling to write glowing things about yourself not because of any personal limitation on your part, but rather because your intuition is saying to you, “It’s not the right way forward.” This is what I call a ‘Social Compass’. The best way to write your summary is to put yourself in the shoes of your prospect and consider what they need to hear.

For example:

  • Do they know that they have a problem yet?
  • What are the symptoms they may be seeing?
  • What are the consequences of leaving this problem un-addressed?
  • If they know they have a problem and are looking for a solution, what do they need to learn about you and your expertise in order to want to go ahead?

They’ll want to know how to engage with you and your packages. This will go in the Experience entry for your current open position on your profile. Due to LinkedIn changes, you may have to manipulate dates to have it sit at the top of the list (very important as it is the only section not hidden behind a ‘see more’ expansion link)

You’ll find that the write-up of your expertise will fall into the Experience section. When filling out your past work history, talk about the role you played, the economic climate when you did it, the pressures you faced and any other challenges that demonstrate your capabilities. It’s a story and it’s factual, and you’ll find in no way boastful.

You should also include the solutions you created and the results you delivered. You can also include what you learned from the experience that shaped and contributed to you doing what you do today. There is nothing ‘glowing’ or hyped up about this.

Just describe your journey and why this allows you to support people today as well as why they should trust you.

In the last few days, I’ve actually had similar conversations with people around the concept of becoming a ‘Key Person of Influence’ and where the line exists between being egotistical and big headed. Personally, I believe the line is defined by whether you are in service to people and in connection with them, or out for your own good.

I think as long as you have your prospect fully in mind in all you do and you are there to serve them, you won’t have a problem.

If you would like to talk to me further about this, then please do reach out.

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