Below I’ve provided three before and after examples of how, by cropping a headshot, you can dramatically improve your connection with your network.
I first discovered just how powerful a LinkedIn profile photo is when building a connection while providing LinkedIn Profile Reviews as part of a sales strategy when I was selling LinkedIn training for a company in partnership with LinkedIn.
Each week I would deliver between 10-20 LinkedIn profile reviews to business owners, CEOs and thought-leaders. It was during this time that I wrote my book What to Put on Your LinkedIn Profile (now revised for 2018), as I found I was continually repeating myself.
One day I was providing a LinkedIn profile review for a lady in the USA and I was struggling to build a connection with her and get a feel for who she was. Trying to resolve this by asking more questions I started browsing her website. As soon as I landed on her biography page and saw her photo the conversation completely changed. I suddenly felt very differently towards her and could feel a connection.
She didn’t have a photo on her LinkedIn profile and this was stopping me from getting a full picture of who she was.
It was at this point I realised just how important the photo was. As time went on I tested this theory and again and again, and I discovered that seeing a person’s picture made all the difference in how we build relationships with people online whom we have never met.
LinkedIn statistics tell us that a profile with a good headshot is 14x more likely to get viewed
LinkedIn statistics tell us that a profile with a good headshot is 14x more likely to get viewed, however, just like most of the general advice out there about LinkedIn, there is always more too it. After all, as I always say, LinkedIn is a science and an art.
How we upload our LinkedIn Profile Photo is important
Along with a professional headshot, or at least a shot that shows us doing the thing we want to be known for like speaking (or milking cows), we also need to consider how the photo is positioned.
With LinkedIn’s 2017 update, the photo frame became a lot smaller and became round.
The size had a big impact on how effective people’s headshots were since. With a full head and shoulders, a person’s face is now at distance and less prominent making it hard to make out their features and ‘grasp’ that all important ‘essence’ that helps us to create out interpersonal connections.
Here are some examples: