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The Expert Economy by Naomi Johnson
A Step-By-Step Methodology for Self-Employed Business Owners to Quickly Establish Their Business and Get Paid for the Value They Create
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LinkedIn are always making updates to improve the quality of their product, but Creator Mode for profiles is by far the biggest introduction since its inception. Why? Because its the first time they’ve recognised Expert-Led business.
Instead of priorities Job Hunters, Creator Mode has several features designed to boost exposure to services and expertise. What does LinkedIn Creator mode do? According to their official info:
There’s a lot of advice out there saying you should send messages to the inboxes of your prospects, but honestly, how do you feel when someone does this to you?
In principle, the idea is fine. You want leads and you want to be proactive, so sending a message and inviting a person to engage with your product sounds like a good idea.