LinkedIn Myth #5: I should be sending campaign messages via inbox

There’s a lot of advice out there saying you should send messages to the inboxes of your prospects, but honestly, how do you feel when someone does this to you?

In principle, the idea is fine. You want leads and you want to be proactive, so sending a message and inviting a person to engage with your product sounds like a good idea.

However, if you haven’t first built the relationship and established the need, your ‘pitch’ will not only fall on deaf ears but also cause damage to any potential relationship you may have had.

Yes, people get results from it. It’s a numbers game. Send 20 messages and get 2 replies may feel like a result. But what of the other 18 people?

Could they have been prospects had you taken the time to build your brand, establish the need and start a relationship?

Could they have become key referrers? Could they have found their way to you if you had a great brand and great content?

This is what I mean by prospects coming to you pre-sold and ready to buy.

There is a lot more to making LinkedIn work than just sending out messages, especially when most ‘pitch’ messages fall on deaf ears and break rapport.

So what should you be doing? Download my free book and find out.