At TheProfile.Company we are always focused on results, which we measure by the number of actual sales appointments you book with ideal prospects.

However, being ‘Social’ alone won’t get you results.

Instead, it requires a clear strategy focused on creating tangible business outcomes. It requires standing out from the crowd and building genuine, authentic relationships with your network and beyond. It requires you to become your prospect’s Trusted Advisor so that when they are ready to buy, they come to you.

At TheProfile.Company, this is where we help. Along with LinkedIn training, we’ll work with you to position your staff as industry Thought-Leaders that prospects want to listen to. We begin by creating engaging LinkedIn profiles and then work with you on a monthly basis to create and share content that reaches out to ideal prospects so they join your sales funnel.

Our blended learning approach means we can provide the insight and flexibility you need to get results.

Strategy Session

To kick-start our work, we’ll begin with a half-day strategy session with your senior team. We’ll go over your organisational goals and current marketing activities to create the perfect LinkedIn strategy for your business. Following the session, you’ll receive a strategy document with a detailed action plan and expected timeline.

LinkedIn Profiles

We’ll write the LinkedIn Profiles of your key players plus provide a model template and style guide for the rest of your team, providing additional support where needed. Where necessary we can also support with additional copywriting to make sure the project has the very best chance of success.

Team Training

Often it isn’t just one person involved in executing a project. Where needed, we’ll deliver group training as well as rally along the team to follow through with the strategy. This might include bite-size classes, lunchtime learning and/or training videos.

Copy Writing/ Campaigns

Working with you and each unique situation, we’ll help you to craft template messages and sequences that feel personalised and engage your audience. These templates can also be developed for campaigns. We’ll also provide practical feedback for your articles and status updates so your team create content that impacts.

Our Online Training Portal

All training modules, videos and personalised content will be stored in our online training portal ensuring you keep everything in one place. You can log in and access the training at any time, plus send new starters there to learn so they quickly get up to speed with your strategy.

Induction & Exit Strategy Videos

Together we’ll create customised videos introducing new employees to your mission on LinkedIn and invite them to be part of it. We’ll also create videos telling staff how to update their profile when they leave – after all your name and brand will be on their profile forever!

Monthly Coaching & Support

Working with you over the phone or face-to-face (as location allows) your dedicated project manager will receive 3 hours of personalised coaching per month. This time can either be used as a half-day block or in shorter timeslots throughout the month to keep momentum. It can also be used for additional team training.

Linkedin Sales Training

Often it isn’t just one person involved in executing a project. Where needed, we’ll deliver group training as well as rally along the team to follow through with the strategy. This might include training sessions, bite-size classes, lunchtime learning and/or training videos. This training won’t just be focused on how to use the platform but rather how to engage prospects and book sales appointments. Where needed further sales training can be provided.

Content Strategy

Centred around your LinkedIn Company Page we’ll help you develop quarterly content plans to build your following. We’ll also support you to increase your audience reach further by engaging your team.

Performance Coaching

As we’ll be meeting with your Thought-Leaders every month, we’ll be able to catch-up on how they’re doing and identify any blocks in their way, whether time management or self-confidence. So along with LinkedIn training, your team will also benefit from a high level of performance coaching.

Just-in-Time Training

LinkedIn training will be delivered on time when you need it! We stagger our training to match the actual marketing strategy being carried out at that moment, so what you learn is implemented immediately. This means the training has the potential to deliver results and ensures your staff actually masters the platform.

We’ll also be on hand during the month to provide extra clarification and support. Our online support method means your team can receive a personalised response to their query within 24 hours.

LinkedIn Sales Navigator

If your team is using Sales Navigator we can show you how to get the very most from it. Although we don’t get involved reaching out to your leads, we can certainly oversee and monitor activity, as well as responses, and provide insights to help create better engagement.