LinkedIn Business Strategy Course
This course is more than just about a LinkedIn profile. You’ll be building (and/or reviewing) some of the most vital components within your business and working them into your profile for maximum results.
LinkedIn is one of the most prominent places to be when it comes to marketing your business and building your network. However success depends upon a lot more than just being active. In this 8-week interactive course we’ll be delving deep into your business to uncover the jewels that will help systemise your actions and have clients flowing into your business.
The course is designed to teach you how to get leads and what to do with them. 

You will uncover exactly how to structure a sales conversation so you can confidently ask the buying question, how to build value in your network so people want to jump on a call with you, how to position yourself as THE industry expert and pitch your business in a way that makes you easy to refer.

By week 5 of the course, you’ll have everything in place to design your own LinkedIn profile. Working along with your peers in our private forum you’ll be able to gain valuable feedback on your draft from others who understand exactly what you’re trying to achieve.

What is involved?


  • Unlimited Access to 8 Online Training Sessions (13 hours of content)
  • Life time access to group coaching calls held in a 8 week blocks
  • Worksheets and Homeplay
  • Personalised Business Planner with interactive support from your coach*
  • Peer-to-Peer support via our private coaching group

Get Started Now!!

If you’re keen to digest this content, then purchase now to access the portal and get started. 

Already signed up? Log in to the course portal here.
LinkedIn Business Strategy Course

Together we’ll create for you:

  • A compelling call to action that your most ideal prospects won’t be able to refuse
  • Profitable packages that create the income and life style you want
  • A structured approach to sales appointments that will feel natural and easy to do (including sales scripts)
  • A content strategy that will help you engage your prospects at every stage of their buying journey
  • A LinkedIn profile that establishes you as your prospects Trusted Advisor and generates you targeted leads.
A Quick Introduction….

If you’d like to talk to Naomi about whether this course is right for your business,

click the button above to book an appointment.

Session Modules

Introductory Session Video:

Session 1: Creating the Road Map

In introducing you to the course, you’ll learn a unique structure that is proven to bring clarity and control to your business, removing much of the confusion that haunts most independent business owners. In addition to this we’ll also set a pathway for the next 7 weeks together.

Session 2: Structure for Profit

In this session you’ll create a clear product structure that allows you to establish trust with your prospects by engaging them at price points they are comfortable with. As a result, you’ll be able to track prospects in your sales funnel and know exactly what actions to take next.

Session 3: Sales Appointments that Convert

A structured sales appointment is imperative if you want to engage your prospects and enrol the right ones as clients. In this session we’ll be looking closely at how you ask for appointments. We’ll also show you how to structure your appointments so you’re in the right position to comfortably ask the buying questions.

Session 4: Pitching Your Value

Often we’re too close to our own business to see the value we bring to our clients. In this session we’ll uncover exactly what you do and how to pitch it, so your prospects sit up and take notice.

Session 5: Understanding the Buying Cycle

Equipped with a clear product structure, a call to action (sales appointment), and your pitch, we’ll uncover how your prospects buy and how best to structure your LinkedIn profile for maximum impact.

Session 6: Content Creation

Along with content for your LinkedIn profile we’ll look at articles and downloads you could be creating to further support your prospect in their buying journey.

Session 7: Managing & Engaging Leads

In this session we’ll show you how to manage new invitations to connect and engage with prospects in such a way that you build your reputation and your sales funnel with highly qualified prospects.

Session 8: Bringing it all together

Having identified the key elements of your profile in session 5, you’ll now have had 3 weeks to draft and review your profile and receive feedback. In this session, we’ll be setting the course for moving forward and bringing in the clients you want.

Each session is recorded and uploaded into our online training portal, which you can access at anytime. You will receive practical content followed by homeplay to help you put your learning into action.
Introductory Price
No funny gimmicks. No overwhelming bonuses. No manipulative non-sense. 

Just straight up content at one great introductory price.  

We’ve run this course several times now so sessions are pre-recorded and accessible from the moment you sign up. We do however run live coaching sessions throughout the year in 8-week blocks. By signing up to the course now, you’ll receive lifetime access to these sessions, meaning that anytime they run you receive an invitation to attend. We also encourage members to support one another on our Private Facebook group.

Each session is 90 minutes long with homeplay that you can then add to the online business planner we provide. You can also invite your coach to review your answers and comment. 

We have limited the course to just 30 people (in total) so we can be confident we can give you the care and attention you need. 

If you have any questions or would like to discuss your suitability to the course, please call Naomi on 07723602353 or email Naomi@TheProfile.Company.

Limited Time Only
Limited Availability: Places are limited to 30 people per online course. After you have subscribed to the course you will have the option to complete an application form. If you are successful, you will receive a phone call.

We believe that no one should be restricted from receiving the training and support they need building their business. If you would like to speak to us about a payment plan please be in touch. Our mission is to see experts solving valuable problems in the world, and this means feeling empowered to run their businesses and focus on their clients and not worrying about their marketing strategy. 

Who is the course for?
LinkedIn Business Strategy Course

This course is perfect for individuals just launching their business and navigating their way through the early days of business development.

LinkedIn Business Strategy Course


If you’re passionate about what you do and how you do it and want to really stand out in your marketing place.

LinkedIn Business Strategy Course

Service-Based Businesses

If you sell your time for money as a coach or consultant and want to create a predictable business with a clear sales funnel

About Your Trainer

Naomi Johnson is the founder of TheProfile.Company, and the author of ‘What to Put on Your LinkedIn Profile’ & ‘Grassroots to Green Shoots’.

With extensive experience in sales, marketing and personal branding, Naomi works with companies to translate their brand message into engaging and professional LinkedIn profiles, written in the first person, that create the ‘know, like, and trust’ factor needed to facilitate introductions and bring in sales.

Having reviewed hundreds of LinkedIn profiles as the Head Training Consultant for one of the world’s leading LinkedIn training companies, Naomi knows first hand how most people’s profiles are doing little to build their personal brand.

Naomi ran the Rock Your Profile stand at LinkedIn’s annual conference Talent Connect in 2013 & 2014 and provided strategic consultation to many of the world’s leading organisations. She has written profiles individuals at Oracle, Canon, Asda, Coca-Cola & Facebook. Her passion lines in helping individuals establish their personal brand and fulfill their dreams.

Beginning her career working for several corporates, Naomi has achieved a business degree, obtained CIPD qualifications, and run several companies. She continually invests in her learning, namely, Dent’s ‘Key Person of Influence’ whose principles shape the LinkedIn strategies she provides her clients.

Join us for just £497+VAT
I saw instantly that my goals weren’t positioned in a way that would fulfil me. Following the worksheets, I delved deep and identified exactly what I was about, my story and the value I bring to others. I re-positioned my services and won 2 new clients within 5 days worth £6,000 each per year. David Raybould

Business Strategist, Kaizen Effect

I am a marketing professional and joined the course just to see what was being said. The thought and depth of subject matter that have gone into the course’s content have surpassed my expectations and given me new perspectives on people’s purchasing decisions. The online tutorials are a great help in allowing delegates to review content as and when we want and all in all, I see how advanced this course is at matching how people buy in our modern age. Finola Sloyan

PR Consultant, Sloyan PR

I have started replaying past sessions of your course and they are great , especially your emphasis on getting the basics right. Peter’s Drucker’s quote comes to my mind “There is nothing so useless as doing efficiently that which should not be done at all.” What is the point of building fantastic LinkedIn profile if it doesn’t serve your needs? Daniel Kozinski

Construction Business Coach, DK Building

As soon as I had re-packaged and re-positioned my packages I sold one worth £10,000. My previous sales transactions were a lot smaller and piecemeal. My client instantly saw the value in an end-to-end solution and jumped at it. Claire Godwin

Founder, The Coaching Works (UK) Ltd

Naomi has enabled me to  look at LinkedIn and my LinkedIn profile in a completely different, positive way. I’ve had my eyes opened to what LinkedIn  can do from  a  business perspective and business relationship building.   I can see what it can do for my business. She has given me so much to think about in terms  of how to connect with potential clients through LinkedIn, the problems I solve for clients and how I stand out in the market place. I am already working on  some dramatic changes and updating to  my LinkedIn profile. Jim Gilhooley

Managing Director, Morlan Gil Human Resources Ltd

The course has been just what I needed to re-think and structure my business. It has given me the confidence to reach out and partner with others, to present different solution and try out new things. My business proposition is really forming and helped me to really own my story and what I have to offer in the word.It’s been an incredible journey. It’s helped me appreciate how amazing LinkedIn is. I highly recommend this course. Yvonne Omini

Master NLP Practitioner, Outstanding Achievers Ltd

The course quickly showed me I needed packages and a sales process. Introducing these I instantly saw a difference in how prospects engaged with me, and the type of conversation we were having. I am more confident to approach clients and scale up for bigger opportunities. Stella Adagiri

Director/Consultant, Portsbridge Educational Services Ltd

Interested but want to know more?
If you can see the value of a great LinkedIn profile, and even doing this course with us, but aren’t sure whether its right for you then please watch this webinar. In it Naomi covers exactly how she began her business using LinkedIn and valuable insights to get you started.

Enter Your Details Here to Watch…

LinkedIn Business Strategy Course

What Happens After the Course…
After the course there are several options available to you. Although you should be fine to complete and upload your own profile, we appreciate that sometimes life gets in the way or you just don’t like writing. If this is the case we have solutions to support you to complete and upload your profile.

Once the course is complete we will discuss as a group how you’d like to move forward building momentum. You’ll have ongoing access to the course portal and support forum. With the foundations in place you can progress to our next training course.

Personalise Feedback Session
Working with your draft profile, Naomi Johnson will review your work and provide you with personalised feedback and insights for your profile so you can upload your very best work. You’ll have the chance to bounce your ideas around with Naomi and gain the clarity you need to move forward. The session is priced at £27+VAT for 30 minutes and can be purchased at anytime. Find out more
Your LinkedIn Profile Written For You
If you’re a solo-entrepreneur or small business looking to use LinkedIn to generate leads and/or build your reputation as a Thought-Leader, and already have a clear messaging, packages and a sales funnel, then this package is for you. With a 90-minute investment of your time, we’ll get to work writing your profile for you. Find out more
LinkedIn Accelerator Coaching
This is the perfect package for someone determined to start their new business with a bang. Together, we’ll build the vital components of your business and write your LinkedIn profile to match. We’ll then create a sales strategy for you, show you how to leverage the trust in your network and how to get the most from LinkedIn. Find out more
In-Company Mentoring
Along with LinkedIn training, we’ll work with you to position your staff as industry Thought-Leaders that prospects want to listen to. We begin by creating engaging LinkedIn profiles and then work with you on a monthly basis to create and share content, and reach out to ideal prospects. Our package includes a full range of services designed to get you the business results you want. Find out more