When writing your LinkedIn Experience there are two different types of entry.
How you write for previous employment/positions will differ from how you will want to write the entry for your current position.
When completing the experience section for previous job roles it is important to highlight your achievements and how they have helped shape you as the Expert/Trusted Advisor you are today.
Although most people won’t read each individual entry it is important to complete each entry carefully, because the people who will read your Past Experience are the prospects on the brink of buying from you.
In order to reassure themselves of their purchase or justify it to other decision-makers, they will want to know about you. The more information you can provide the better. Sharing how you developed your unique point of view and why you believe in your current approach to solving your prospects problems, will build trust: a level of trust you’ll likely reap the awards for when you’re working one on one together (and you’ll probably not even realise it).
This is determined by your experience and exposure to their industry.
Writing about You
Although your experience is your history and about you, we actually want to write it in the context of what is important to your prospect; why do they need to know this about you? How is it relevant?
To do this well, we need to look carefully at the services we sell, and what our prospect will want to know about us in order to trust us as their advisor/supplier. What we don’t want to do is boast as no one likes an overachieving ‘know-it-all’.
Added to this, if we have a unique philosophy and “take on the world” that has formed our methodology and how we now work with our clients, we want to tell our story so our prospects buy into it.
Getting this right will set the relationship up for success because when a client trusts us and understands why we do things the way we do, they relax into the process and don’t second-guess us.
Completing this section well has the potential to change the dynamics of the business relationship and its ultimate success.
And don’t forget, often it won’t be your prospect who reads it, but rather the friends and family that surround them. You may have won a new sale in person, meeting face-to-face or over the phone, but you have to still account for the people that surround your prospect and advise them. Your LinkedIn Profile can go a long way to convincing them that the person they care about has made the right decision.
The method for writing the Experience Entry for your current position, the role for which you want attention and to win sales, however, differs to this advice. Click here to find out how to write the experience entry for your current position.
PLEASE NOTE: This advice is not for job hunters, but those wishing to win new business using LinkedIn.