When writing your LinkedIn Experience there are two different types of entry. How you write for previous employment/positions will differ from how you will want to write the entry for your current position.
When completing the experience section for previous job roles it is important to highlight your achievements and how they have helped shape you as the Expert / Trusted Advisor you are today.
For your prospect to engage with you during their buying process and trust the advice you provide is credible, they are first going to want to know that you understand them and their needs.
This is determined by your experience and exposure to their industry.
Although your experience is your history and about you, we actually want to write it in the context of what is important to your prospect; why do they need to know this about you? How is it relevant?
To do this well, we need to look carefully at the services we sell and what a prospect will need to know about us in order to want to trust us as their supplier. What we don’t want to do is boast as no one likes an overachieving ‘know-it-all’.
Added to this, if we have a unique philosophy and “take on the world” that has formed our methodology and how we now work with our clients, we want to tell our story so our prospects buy into it.
Getting this right will set the relationship up for success because when a client trusts us and understands why we do things the way we do, they relax into the process and don’t second-guess us.
Completing this section well has the potential to change the dynamics of the business relationship and its ultimate success.
And don’t forget, often it won’t be your prospect who reads it, but rather the friends and family that surround them. You may have won a new sale in person, meeting face-to-face, but you have to still account for the people that surround your prospect and advise them. Your LinkedIn Profile can go a long way to convincing them that the person they care about has made the right decision.
The method for writing the Experience Entry for your current position, the role for which you want attention and to win sales, however, differs to this advice. Click here to find out how to write the experience entry for your current position.
PLEASE NOTE: This advice is not for job hunters, but those wishing to win new business using LinkedIn.