HOW TO:

FREE BOOK: WHAT TO PUT ON YOUR LINKEDIN PROFILE
By Naomi Johnson

Our step-by-step guide
errorINSTRUCTIONS:
1

To add a new entry to your LinkedIn Experience Section click on the + sign to the right of the section title.

2

To edit an existing entry, click on the pencil to the right of the entry.

errorupload tips:
1

Map out your profile in a word document first 

2

Switch on ‘Share with network’ so it announces your update to your network giving you valuable business exposure. Make sure you have finalised the entry first so you only do it once.

3

Click ‘I currently work here’ for the date to remain ‘Date – Present’

4

Avoid clicking ‘Update my headline’ as this will overwrite a manual entry i.e. a headline you’ve written yourself

5

To learn how to add a company logo for your entry [click here]

6

You can only re-organise experience entries on LinkedIn that are set to ‘Present’  i.e. Date – Present. To find out how, click here.

errorwriting tips:
1

As it is likely this is the first paragraph your prospect will read on your profile, re-state the problem you solve and set the context for what you’re about to say

2

If you’re part of a team, outline your role relevant to what a prospect actually needs to know. Focus on the problem you solve and the value you bring, not your functional tasks. Use just one paragraph for this no more than 3 lines.

3

Outline the packages you offer so prospects get an idea what working with you might look like. Try to avoid listing features.

4

Order the packages from big to small with the last being your Gift for Prospects which is also your call to action or diagnostic. This way the person will know what you do (core package), feel relief at your mid-range prospect and be happy to take your free diagnostic as an easy starting point. 

5

Include your contact details in the text.

6

Use Rich Content Media to continue the conversation with your prospect by providing tailored, purposeful content that assists them in their buying decision.

7

Use a maximum of the 3 items to avoid overload.

8

Re-order open experience entries as needed based on where your business focus is at any one time. You can only re-order open positions.

9

Add your company logo to the entry. For this, you will need to connect to the official company page. Avoid using Rich Content Media (attachments) for your logo. They look out of place, have no helpful functionality and waste valuable retail space. 

10

If the company has evolved over time, consider writing an additional entry; one for the past detailing the story of the company, accomplishments and why it has evolved, and one for the company today that pitches your services as described above. Close the time period to match the date the new entry starts.

key facts
2000 characters including spaces
You can have multiple open positions

More advice

previous

Explore Our

Related Blogs

How to stop recruiters contacting you on LinkedIn

Most business people I speak to on LinkedIn say they don’t get any business from it, just recruiters connecting to offer them a job and thus wasting their time. I don’t even have to take a look to know why. Your LinkedIn profile is your shop window, so...

read more

Do You Know Your Social Selling Score?

LinkedIn has made its Social Selling Index Score tool available to all. A Social Selling Index Score is a tool on LinkedIn that allows you to gain visibility of your company's activities, discover new opportunities and benchmark yourself...

read more
The Expert Economy
become an industry leader
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla et tincidunt orci, id posuere justo. Fusce id ornare lorem. Nam laoreet at libero quis euismod. Proin suscipit iaculis elit vel dictum.
corporate solutions
in-company mentoring
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla et tincidunt orci, id posuere justo. Fusce id ornare lorem. Nam laoreet at libero quis euismod. Proin suscipit iaculis elit vel dictum.

The Expert Economy

become an industry leader

Discover a step-by-step methodology for self-employed business owners to quickly establish their business and get paid their worth.

become an expert

CORPORATE SOLUTIONS

IN-COMPANY MENTORING

Every member of your team has a voice and is representing your brand, whether you like it or not. Discover how to empower your team to use LinkedIn to influence your marketplace.

lead a team of experts