Use The Experience Entry For Your Current Role to Win New Business
When writing the LinkedIn Experience entry for your current position, it is important to consider the buying journey of your prospect. If your headline has intrigued them the first thing they will do is scan your profile to decide whether it is worth reading.
Your experience entry is a vital part of your profile, as it is now the most dominant part. The About Section (Summary) above only shows the first two lines before the ‘Read More’ option.
Our first Experience entry shows the first 450 before being hidden behind ‘Read More’. For this reason, we want to make sure this section is really clear.
What we don’t want to do though is repeat any content from the About Section. If our content is too similar, our visitor, who is still deciding whether they want to invest time reading our profile, will assume the text is the same and won’t spot the slight differences or paragraphs that are actually different.
It’s important to note that people scan profiles before opting to read properly, and they’ll stay in this mode for quite a while before opting to read. They are continually asking ‘Is this relevant to me?’.
Writing your LinkedIn Experience Entry
It’s important to note that if you’re selling services on LinkedIn (i.e not yourself as a potential employee), your experience entry needs to pitch the products you sell, not your skills or the function you play within your company.
Today 57% of a buying decision is made online. The final part of a decision is to ask ‘Can I see myself working with this person?’
They will have already come to an awareness that they have a problem, hopefully with you, researched potential options, evaluated whether they can do this for themselves and concluded that they do need to invest.
At the point they decide to invest they will want to know whether they can see themselves working with you. They will want to know what working with you might look like.
For this you’ll want to outline the packages you provide by detailing the problem that it will solve. Avoid listing the features of the package such as how many hours it will take or how much it will cost. First they need to understand your methodology and approach, and this isn’t about outright selling. Your LinkedIn profile is not a shop.
We want our prospect to say “I can see myself doing this” and reach out to you.
An invitation to a diagnostic call or review is the perfect way to entice your prospect to get in touch. It will provide context to the conversation and put your prospect at ease. They will know they will receive something of value that will help them in their journey to fixing the problem, even if it doesn’t mean working with you. They will feel comfortable that they won’t be hit with a hard sell.
Why do we do it this way? Stick around and find out by following The Expert Entrepreneur on LinkedIn.
It is at this point your prospect drops into your traditional sales funnel.
PLEASE NOTE: This advice is not for job hunters, but those wishing to win new business using LinkedIn.
Questions to Consider
- What outcome do you want to achieve with your profile? Are you looking to raise awareness or win new business?
- Consider the journey of your prospect and what they need to know before they feel comfortable reaching out to a stranger – what do they first need to know about you?
- Do you have clear, packages at staggered price points, that allow your prospect to gradually get to know you? If not, we can help.
- What problem does your business solves? How does this problem show up in your client’s life? What are symptoms they notice or talk about?
Craft your LinkedIn Profile so your dream clients come to you pre-sold and ready to buy with my free resources!
Not winning the business you want on LinkedIn?
Let's find out why!
DOWNLOAD YOUR FREE LINKEDIN PROFILE TEMPLATE
👋 Use my FREE LinkedIn Profile Template and resources to craft the perfect LinkedIn profile before you publish. The template links to these helpful pages so you can easily get the answers you need.
Our step-by-step guide
To add a new entry to your LinkedIn Experience Section click on the + sign to the right of the section title.
To edit an existing entry, click on the pencil to the right of the entry.
Map out your profile in a word document first
Switch on ‘Share with network’ so it announces your update to your network giving you valuable business exposure. Make sure you have finalised the entry first so you only do it once.
Click ‘I currently work here’ for the date to remain ‘Date – Present’
Avoid clicking ‘Update my headline’ as this will overwrite a manual entry i.e. a headline you’ve written yourself
To learn how to add a company logo for your entry [click here]
You can only re-organise experience entries on LinkedIn that are set to ‘Present’ i.e. Date – Present. To find out how, click here.
As it is likely this is the first paragraph your prospect will read on your profile, re-state the problem you solve and set the context for what you’re about to say
If you’re part of a team, outline your role relevant to what a prospect actually needs to know. Focus on the problem you solve and the value you bring, not your functional tasks. Use just one paragraph for this no more than 3 lines.
Outline the packages you offer so prospects get an idea what working with you might look like. Try to avoid listing features.
Include your contact details in the text.
Use Rich Content Media to continue the conversation with your prospect by providing tailored, purposeful content that assists them in their buying decision.
Use a maximum of the 3 items to avoid overload.
Re-order open experience entries as needed based on where your business focus is at any one time. You can only re-order open positions.
Add your company logo to the entry. For this, you will need to connect to the official company page. Avoid using Rich Content Media (attachments) for your logo. They look out of place, have no helpful functionality and waste valuable retail space.
If the company has evolved over time, consider writing an additional entry; one for the past detailing the story of the company, accomplishments and why it has evolved, and one for the company today that pitches your services as described above. Close the time period to match the date the new entry starts.