Our step-by-step guide
To add a new entry to your LinkedIn Experience Section click on the + sign to the right of the section title.
To edit an existing entry, click on the pencil to the right of the entry.
Map out your profile in a word document first
Switch on ‘Share with network’ so it announces your update to your network giving you valuable business exposure. Make sure you have finalised the entry first so you only do it once.
Click ‘I currently work here’ for the date to remain ‘Date – Present’
Avoid clicking ‘Update my headline’ as this will overwrite a manual entry i.e. a headline you’ve written yourself
To learn how to add a company logo for your entry [click here]
You can only re-organise experience entries on LinkedIn that are set to ‘Present’ i.e. Date – Present. To find out how, click here.
As it is likely this is the first paragraph your prospect will read on your profile, re-state the problem you solve and set the context for what you’re about to say
If you’re part of a team, outline your role relevant to what a prospect actually needs to know. Focus on the problem you solve and the value you bring, not your functional tasks. Use just one paragraph for this no more than 3 lines.
Outline the packages you offer so prospects get an idea what working with you might look like. Try to avoid listing features.
Include your contact details in the text.
Use Rich Content Media to continue the conversation with your prospect by providing tailored, purposeful content that assists them in their buying decision.
Use a maximum of the 3 items to avoid overload.
Re-order open experience entries as needed based on where your business focus is at any one time. You can only re-order open positions.
Add your company logo to the entry. For this, you will need to connect to the official company page. Avoid using Rich Content Media (attachments) for your logo. They look out of place, have no helpful functionality and waste valuable retail space.
If the company has evolved over time, consider writing an additional entry; one for the past detailing the story of the company, accomplishments and why it has evolved, and one for the company today that pitches your services as described above. Close the time period to match the date the new entry starts.
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When we do sales right, we take the time with our prospect to understand their pain and diagnose the situation to make the right recommendation – to work with us or not.
The conversation (sales appointment) is usually offered for free. However, just because no money is exchanged, doesn’t mean it is free for our prospect.
Beyond investing their time in the call, they also have to be open to sharing their confidential information and being vulnerable with us.
And that is not free. In fact, it’s the most expensive part of the exchange.
What is your stance on connecting with people who invite you to connect that you don’t know?
During my 8 years specialising in LinkedIn, I’ve heard all sorts of comments about who should be in our network, including disconnecting with people from previous careers who aren’t relevant to their new business, to not connecting with people unless they’ve had a 15 minute chat with the person.