LET’S ADD:

FREE BOOK: WHAT TO PUT ON YOUR LINKEDIN PROFILE
By Naomi Johnson

Our step-by-step guide

LINKEDIN INSTRUCTIONS
1

Open the Summary or Experience Pop-up depending on where you want to upload the item.

2

Scroll to the bottom of the box.

3

Click “Add Media”.

4

Enter the URL for the item you are uploading and click ‘ok’.

5

Your item should now populate in a new pop-up.

6

Complete the information adding an enticing title and add to the description. Include a call-to-action within the description.

7

For ease uploading as a company or multiple times, ensure this information is within the description where the file was originally uploaded i.e. YouTube, Vimeo etc.

ADDING SLIDESHARE:
1

Create Slideshows in PowerPoint (or similar) and upload to www.slideshare.net. This is a sister company of LinkedIn and every word contributes powerfully to search engine optimisation.

2

Make sure the first slide is attractive so it entices people to click on it.

3

Ensure the font size of the front-page title is readable when reduced on the LinkedIn profile.

4

Consider that the slide box doesn’t open fully on LinkedIn and people want their information quickly. Use large font to accommodate the LinkedIn viewer setting and keep it simple. Avoid long paragraphs of small text as no one will want to read it.

5

Embed a hyperlink to your shopping cart or website.

6

When uploaded with a hyperlink the link will only become active after the 4th slide.

7

You can make ‘Buy Now’ button (or similar) by attaching the hyperlink to the text box within your original document.

Additional Tips

8

When uploading to Slideshare avoid asking Slideshare to automatically add the content to your LinkedIn profile. This will create clutter and detract from what we’re trying to achieve here.

9

If you are a company, consider subscribing to SlideShare doing will allow you to control the links on each of your employees LinkedIn accounts and automatically sync updates without asking individuals to log in and do it manually.

ADDING PDFs:
1

A Word Document can easily be transformed it a PDF by clicking ‘Save As’ within your programme and selecting PDF as the file type.

2

Upload all PDFs via www.Slideshare.net as every word will contribute towards your SEO i.e. your ability to be found online for keywords for your topic.

3

Hyperlinks will stay active within the document so use them wisely to bring people to further content they may like or to take the next step with you.

4

Since your prospect has come this far, why not add a link to book an appointment with you online?

Additional Tips

5

If you are an author, why not upload a chapter of your book? Before doing so however, re-order the content to put the legal notice at the end of the document since scrolling though will only deter your prospect. Cut the chapter off midway and add a link to where the prospect can buy the book.

ADDING VIDEO:
1

Host your video on YouTube, Vimeo or similar.

2

Make your main point within the first 10-30 seconds then loop content back around. People won’t watch beyond this if they don’t think it will be relevant or interesting to them.

3

Finish with a strong call to action.

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