Our Headline text will appear on LinkedIn Search Results and suggested connections, giving you the ability to grab the attention of your prospects and create curiosity.
At this stage your prospect doesn’t know you and isn’t interested to learn more. With so much going on in their day, they will have little motivation or reason to click on a profile that doesn’t appear relevant to them.
Using words like ‘Company Director and Founder’ is wasteful, as without context they mean absolutely nothing.
Instead, opt to create a sentence that sums up the problem you solve and draws your visitor in. It will set the context for your profile and tell prospects what to expect. It should resonate with those who need your solution.
You may opt for one long sentence or break up the headline using keywords and symbols to denote separation. With just 120 characters including spaces though, you’ll really want to kick punch quickly and make an impact.
Try to avoid the sentence formatting awkwardly over multiple lines, and consider that saying less is more. Personally I am not a fan of using lots of keywords, as it does little to draw visitors in or spark the imagination.
Remember, the profile is about you, but not for you.
PLEASE NOTE: This advice is not for job hunters, but those wishing to win new business using LinkedIn.