HOW TO:
Write a Winning Headline
Attract new prospects with your LinkedIn Profile Headline
Visual in search results and prominent at the top of the profile, use the space wisely and draw in your prospect by outlining the problem you solve.
As it appears right below your name and is the first thing your audience will see, your LinkedIn headline is vital

Our Headline text will appear on LinkedIn Search Results and suggested connections, giving you the ability to grab the attention of your prospects and create curiosity.
At this
Using words like ‘Company Director and Founder’ is wasteful, as without context they mean absolutely nothing.
You may opt for one long sentence or break up the headline using keywords and symbols to denote separation. With just 120 characters including spaces though, you’ll really want to kick punch quickly and make an impact.
Try to avoid the sentence formatting awkwardly over multiple lines, and consider that saying less is more. Personally I am not a fan of using lots of keywords, as it does little to draw visitors in or spark the imagination.
Remember, the profile is about you, but not for you.
PLEASE NOTE: This advice is not for job hunters, but those wishing to win new business using LinkedIn.
Questions to Consider
- What industry keywords do I need to include?
- What problem do I solve for my clients?
- What is relevant to my prospect?
- Why would someone click on my profile over any other?
Our step-by-step guide
Visit your LinkedIn profile and click on the blue pencil that appears to the right of your photo.
Update your headline within the pop-up that appears
Click Save
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