The Power of a LinkedIn Profile Headline

Visual in search results and prominent at the top of the profile, use the space wisely and draw in your prospect by outlining the problem you solve.

As it appears right below your name and is the first thing your audience will see, your LinkedIn headline is vital retail space and one of the most important parts of your profile.

Your Headline text will appear on LinkedIn Search Results and suggested connections, giving you the ability to grab the attention of your prospects and create curiosity.

At this stage your prospect doesn’t know you and isn’t interested to learn more. With so much going on in their day, they will have little motivation or reason to click on a profile that doesn’t appear relevant to them.

Using words like ‘Company Director and Founder’ is wasteful, as without context they mean absolutely nothing.

Instead opt to create a sentence that sums up the problem you solve and draws your visitor in. It will set the context for what your profile is about to tell them and will resonate with those who need your solution.

You may opt for one long sentence or break up the headline using keywords and symbols to denote separation. With just 120 characters including spaces though, you’ll really want to kick punch quickly and make an impact.

Try to avoid the sentence formatting awkwardly over multiple lines, and consider that saying less is more.

PLEASE NOTE: This advice is not for job hunters, but those wishing to win new business using LinkedIn.

Questions to Consider

• What industry keywords do I need to include?
• What problem do I solve for my clients?
• What is relevant to my prospect?
• Why would someone click on my profile over any other?

Our step-by-step guide