In this article, LinkedIn’s Rosanna Lowrie delves into how they executed the strategy and the key activities that allowed them to achieve this result. You can read the full article here.
For many companies, pulling off a strategy so advanced might feel like a stretch, but this example gives us food for thought as to what can be achieved with LinkedIn and the power of social media networks.
Social Media provides us with an incredible opportunity to reach an audience who aren’t considering purchasing our product and don’t recognise the need to. An audience that isn’t looking for a solution isn’t going to walk into a showroom (or equivalent) and they aren’t going to respond to ads either online or in printed media. Your product simply isn’t on their radar. However, by creating desirability and highlighting features, we can spark people’s imaginations and create this desire.
How could you be using LinkedIn to gain the attention of your target market and create desirability that wasn’t previously there?