Grassroots to Green Shoots

6 Fundamental Principles to Help Early Stage Business Owners Prepare the Ground for Steady Growth

In 2008 after a catalog of mistakes Naomi Johnson had to walk away from her coaching business having invested three hard years of blood, sweet and tears. At breaking point she was subletting her bedroom, sleeping on the sofa and eating baked beans for every meal, opening a can with a knife because she couldn’t afford a new tin opener. Her creditors were phoning 7 times a day and she had no peace.

In this book, Naomi deals head on with the ‘Get Rich Quick’ industry and speaks frankly about what it really takes to be successful. She reveals the secret to making the transition from work to full time entrepreneurship, how to find extra money in your monthly budget to invest in your business, and how to work out whether you business model can really meet your financial targets and get you the life you want.

Based around the wisdom she learned from her own mistakes, Naomi holds nothing back as she shares first hand from her own journey. By reading this book you will avoid many of the unspoken pitfalls successful business guru’s don’t think to tell you – things that if left unchecked will mean it’s ‘Game Over’ before you know it.

This book is perfect for the small business entrepreneurs who is starting to realise that the entrepreneur revolution may not be quite as easy as the ride it’s been billed as. If you are staring a new business, this book is a must read.


What does the Book cover?

The Book is split into four powerful sections

Section 1: Addresses the alarming trend of people entering self employment as a response to changes in the economy and what this will mean for individuals. It examines the growing ‘Get Rich Quick’ industry and how to look out for con artists.

Section 2: Outlines 6 fundamental principles necessary for a successful business. Including how to manage your money, expectations, personal leadership, and business growth.

Section 3: The 30 day rescue plan I used to get myself out of poverty and back on my feet. I’ll show you how to handle overwhelming emotions of defeat, how to handle the pile of bills that haunts you and exactly what to do with your time now you know there is a problem

Section 4: The New Rules for Engagement. In Section 3 you walk away from being a slave to your business and in this section I show you exactly how to put yourself in the directors seat and take control.



What Naomi has done with this book is remarkable. She has managed to spell out in layman’s terms what it takes to start and grow a business successfully. She is speaking directly to the ‘newbie’ starting out and struggling to get traction (we have all been there), and shows how you can bridge the gap to success . If you’ve ever wondered what makes the difference read this book. It gives insights few others are talking about. It is honest, funny and down to earth. A must read for anyone getting started in business (or those who’ve been going a while and keep wondering what they’re missing!)
Mike Harris

Founder of First Direct, Egg Bank and T-Mobile

After building 14 multi million dollar companies I know what it takes to build a business. What Naomi has written in this book demonstrates her keen knowledge and understanding of business. If you apply what is written here you’ll do well for yourself. Naomi has taken her personal experiences and successfully extracted the right learning which she has articulated in a fun and down to earth manner. This book is a must read.
Patrick White

14x Serial Entrepreneur and Consultant

Grass Roots to Green Shoots is honest from the get-go. The reader is made fully aware of the cost of their journey into business, as well as the potential rewards. It’s refreshing to read this frankness, particularly when we are often bombarded with success stories of those who have made vast fortunes. Naomi has an style of writing. It feels as if she is there with you sharing your journey. The book travels through the various emotions associated with owning a business, as well as the strategies that are required to deal with it head on. I especially found the 30-day rescue plan- it’s action-orientated and packed with tangible steps to take. I highly recommend this book.
Avni TM

Grassroots to Green Shoots

About the Author

Naomi Johnson is the founder of TheProfile.Company, and the author of ‘What to Put on Your LinkedIn Profile’ & ‘Grassroots to Green Shoots’.

With extensive experience in sales, marketing and personal branding, Naomi works with companies to translate their brand message into engaging and professional LinkedIn profiles, written in the first person, that create the ‘know, like, and trust’ factor needed to facilitate introductions and bring in sales.

Having reviewed hundreds of LinkedIn profiles as the Head Training Consultant for one of the world’s leading LinkedIn training companies, Naomi knows first hand how most people’s profiles are doing little to build their personal brand.

Naomi ran the Rock Your Profile stand at LinkedIn’s annual conference in 2013 & 2015 and provided strategic consultation to many of the world’s leading organisations. She has written profiles individuals at Oracle, Canon, Asda, Coca-Cola & Facebook. Her passion lines in helping individuals establish their personal brand and fulfill their dreams.

Beginning her career working for several corporates, Naomi has achieved a business degree, obtained CIPD qualifications, and run several companies. She continually invests in her learning, namely, Dent’s ‘Key Person of Influence’ whose principles shape the LinkedIn strategies she provides her clients

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