Your LinkedIn profile is your window to the world. In an era of information overload our human brains are programmed to stereotype and pigeonhole people in a matter of seconds, so if you want to make a lasting impression, having an engaging LinkedIn profile that speaks directly to your audience is imperative.

Learn how to update your LinkedIn Profile so prospects come to you convinced and ready to have a genuine sales conversation.

Writing a good LinkedIn profile is a science as well as an art. People are busy, and when it comes to your LinkedIn profile it’s true to say that ‘nobody cares about you until you become relevant to them’.  This is why the structure of your LinkedIn profile is so important.


VIDEO: A Quick Message from Hilde Kelhout, DLL Marketing Manager, about this initiative

Before We Begin…

A little word from your guide, Naomi Johnson

Hi, I am Naomi and I’ll be your guide as you put together your LinkedIn Profile. I’ve been helping people use LinkedIn to position themselves as the ‘go-to’ expert for the last seven years and it’s my pleasure to now be working with DLL to roll out this initiative.

As you work you’re way through the Portal you’ll find expert tuition explaining the approach for each section, instructions, and writing tips along with custom paragraphs, especially for DLL.

I’ve been working with Hilde Kelhout for the last several months writing profiles for the first cohort within the project, and now I am excited to be sharing this with you.

To your success,



VIDEO: Why LinkedIn is Important with Naomi Johnson