become an expert

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Learn to quickly establish yourself as the go-to expert in your industry and build a thriving business. Join our community of self-employed business owners learning to focus on and market their skills effectively.


the expert economy

We are a community of experts who are all coming together to take the road less journey and support one another in what can be an exciting and fulfilling journey.

Get involved and discover the principles of The Expert Economy. We offer content, training, socials and one-to-one support.

why join US?

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Meet likeminded entrepreneur experts, share business referrals, build your own tribe and make introductions and glean valuable insights and tips.

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Navigate the road less travelled with others taking the same journey. Ask questions, share valuable insights and be inspired with experts on hand to help you build momentum.

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Marketing & Sales training designed especially for the solo-entrepreneur, expert-led business. Online training, individual and group coaching using a tried and tested methodology.



Come together with other likeminded Expert Entrepreneurs each month giving you the community and accountability as you grow your business.

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An half-day workshop introducing you to our step-by-step methodology. A chance for you to discover our principles and decide if  our approach is right for your business.

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Begin implementing The Expert Economy step-by-step methodology to structure your business so ideal prospects come to you pre-sold and ready to buy. Design the right LinkedIn strategy for your business.

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1. the workouts

Get together with other like-minded entrepreneurs to share insights and expertise and make new friends.

The road as an Expert Entrepreneur is never easy and often we appear as the ‘odd one out’ amongst our family and friends. It can often be hard for us to find the support we need, especially when the general marketing principles do not apply. Our monthly Workouts are designed to give you the support and momentum you need to explore and build your business. We meet in person, once a month for a full day of helpful workshops and collaboration.

what you can expect

  • Full day in Central London
  • Network and ask for introductions
  • Master the principles of the expert Economy and get apply them
  • Join an accountability group and track your progress each month
  • Meet other like-minded individuals on the same path as you
  • Join a mastermind session and resolve challenging issues
  • Benefit from our member’s knowledge and expertise
  • Fun variations that create memories and build friendships


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Environment Dictates Performance

– Daniel Priestley, Author of Key Person of Influence


Discover The Expert Economy step-by-step methodology and see if it is right for you.

When it comes to marketing your business as an Expert Entrepreneur, age-old marketing techniques and approaches don’t work. Our businesses are time-sensitive and we need our prospects to come to us pre-sold and ready to buy. In this half-day session (held either face-to-face or online) you’ll learn the principles of The Expert Economy and the step-by-step methodology that will quickly position you as the ‘go to’ expert in your industry so prospects come to you pre-sold and ready to buy.


  • A course workbook
  • An overview of the steps involved
  • Personalised content for those in attendance
  • Introduction to the psychology of how people by
  • Meet others like you on the same journey
  • Valuable insights and tips that will transform how you approach your business

more info

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We run workshops all over the country but appreciate dates and locations don’t always match up. If you can’t make a date or just don’t feel like leaving the house, you can attend the session online. You can either download the work or for a small fee of £5 we’ll also post it to you.









Delve in deep and transform your business with our proven step-by-step methodology.

Delivered in eight online modules with group coaching sessions, you’ll learn the principles of The Expert Economy and begin applying the methodology to your business in real time.

With worksheets and an online Business Planner, you’ll be able to explore the concepts, translate them for your business and cement your learning into an actionable plan that will quickly transform your business and results.


  • Instant access to online modules
  • Guidance applying the step-by-step methodology
  • LinkedIn Training Manual (with online support)
  • Sales scripts, templates, LinkedIn Training
  • Worksheets & Business Planner
  • Online training portal with new resources added
  • Lifetime access to group coaching
  • Access to the Expert Inner Circle

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key learning points

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Create a compelling niche that speaks directly to the problem you solve so you’re easy to refer.

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Write valuable content that will have prospects sit up and take notice (across the globe).

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Leverage the trust in your network to receive quality referrals that don’t shop around.

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Pitch your services so your prospects feel they know, like and trust you.

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Structure sales conversations so they feel natural and asking for their business feels comfortable

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Create an offer that will have your most ideal prospects eager to speak to you and refer you to their friends.

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From ideal prospects who already know they want to work with you

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Make it easy for your prospects to buy from you with transformational packages they want.



Personalise the content to you and gain vital support for your journey with One-to-one coaching with Naomi Johnson.

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Gain the support you need to follow the road less travelled and build momentum by being part of a community travelling in the same direction as you.

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Apply the principles of The Expert Economy with one-to-one guidance and support from leading business coach Naomi Johnson.

With one-to-one support, you’ll receive personalised feedback and support helping you to implement the principles of The Expert Economy for your business and unique circumstances. With a heavy focus on LinkedIn, Naomi will help you set the foundations in your business and coach you in responding to invitations, proactively searching for new leads, starting conversations and building a sales process that matches the unique buying habits of your audience. You will also receive all the personal coaching and support you need to achieve your goals, after all, without you, there is no business.


  • Coaching sessions via Zoom
  • Sessions recorded (optional)
  • Online Collaborative Business Planner
  • Coaching diary written by your coach
  • Access to The Expert Economy Training Course
  • Membership of the Expert Inner Circle
  • Personalised In-the-moment LinkedIn Support
  • LinkedIn step-by-step training modules

If you think one-one-one coaching is for you, please feel free to book a FREE NO-OBLIGATION call with myself. I’ll be happy to provide you with a LinkedIn Profile Review and provide strategic advice personalised to your business and situation.

If you decide that you like the advice and would like help implementing it, we can discuss working together.

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Maintain momentum and glean timely insights and motivation by getting up close and personal with the community.

The road to becoming a successful Expert Entrepreneur is never easy. They’ll be many obstacles along the way and times where you just have to sit back and see how things evolve. Sometimes we’re able to action ideas immediately, other times they take longer. Sometimes we’re hit with personal circumstances that knock us off course. The key though is to stay on course and in an environment that will keep you learning, keep you growing and keep you on track.

£30 per month but currently included for free with The Expert Economy Course and One-to-One Coaching.


  • An exclusive Whatsapp group for members
  • Touch base with others and share successes
  • Motivational Moment Audios from Naomi
  • Ask for help, input or support from members
  • Exclusive training days
  • Priority invitations to exclusive events and days out


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the expert economy


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We believe that Expert Entrepreneurs should be billing 70% of their time, spending 20% of their time studying to remain an expert in their industry and 10% of their time moving all the pieces around. When we make sales and marketing a natural by-product of our study time we remain inspired and fulfilling our purpose.

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Sales conversations are an opportunity to help a prospect fully understand the extent of their problem and offer valuable solutions. If a prospect can implement the solution by themselves they should do so. We only want to take on the clients that really need us to transform their situation and will receive a clear return on investment.

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The goal of an Expert is to solve meaningful problems for their clients, taking them from where they are now to where they need to get to. They may not have all the answers or know all the variables, but they have the experience to know how to navigate the course and stick with the client until they arrive at the destination.

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Don't worry you can also join us online. Click the button to register for information

the expert economy book

Get your copy for FREE when you attend one of our Expert Economy events or webinars.

The world we are living in is changing. With technology revolutionising how we live, our local markets have become global, barriers to entry in business have crumbled, and competition for skills has increased dramatically. Job contracts are now shorter and more people are becoming freelance or starting their own businesses.

Learning how to master our own career trajectory, build our own personal brand and win business is now a basic requirement for many.

Speaking directly to small business owners and solo-entrepreneurs that sell their time for money, Naomi Johnson maps out a clear-cut strategy to build a business selling your expertise and doing what you love.

By implementing this teaching, you’ll quickly position yourself as the ‘go to’ expert within your industry and have your name comes up in all the right conversations so prospects come to you pre-sold and ready to buy.

In this book you will learn how to:

  • How to create a compelling call-to-action that has your prospect eager to speak to you
  • Cultivated a new marketplace where prospects only want to work with you
  • Create attractive packages your prospects will want to buy that also meet your financial outcomes and fulfil you
  • Script sales conversations so they feel natural and lead to the right outcome; whether that is to work with you or recommend you
  • Craft content that speaks directly to your prospects at each stage of their buying journey
  • Position yourself, so you no longer compete on price and you’re the only person your prospect wants to work with.

Just want the book? No problem. It'll be ready to order soon.