LET’S GET:
Although your profile is about you, we need to remember that it is not for you. Prospects don’t need a look into the mechanics of your company by understanding the day-to-day function of your job. This is too much information and feels too raw.
Instead, your prospect will want to hear about your role in a way that is relevant to them. Ideally, it should position you as an expert they feel confident speaking to.
With your About Section locked behind ‘Read More’ and only revealing the first two sentences, it is this entry that will stand out most on your profile. Therefore, we need to make sure it makes an impact on the screen as people first scan.
This entry will be the first bulk of text your prospect sees, so we need to quickly set the context and help your prospect establish whether it is relevant to them.
Generally, we all tend to scan a profile before opting to read. We have to. We simply don’t have time to read every word before deciding if someone is relevant to us or not.
As such, we will scan a profile from top to bottom to determine if it is relevant and then opt read on if it is of interest. We there for want to write the entry in a way that gains a persons attention and interest.
- Definitions/pitch for the company
- Your Role
- Linking your role to the problem you solve
- Three key product features/benefits
- Call-to-Action
Developing Your Content
Before you start writing, take the time to consider the answer to these questions:
Define the company
You only want to write 2-3 lines. We’ve supplied the official paragraphs for you below. It’s ok to customise them but perhaps check before publishing.
Your role
Similar to your About Section but written within the context of what we’re about to talk about. It’s OK to use the same text as the About Section for this, as the brain understand things better when it is read twice.
As the [job title], I am responsible for…
What three services features can you highlight that are relevant to your position?
This is an opportunity to tell your prospect exactly how you help your clients. We want the prospect to either get a further insight into the company that makes them excited to work with you and/or have them saying ‘I can see this solution working
for me and I like the feel of this company and this person’.
To make the entry easy to scan, and not feel too overwhelming, we need to break the text up into short paragraphs with subheadings.
You might highlight key features from your department and your role relevant to your client or outline your packages. You can stagger the packages from big to small, finishing with your call to action (your gift for prospects).
For DLL, we have created a variety of paragraphs that highlight various features. All you have to do, is select the ones most relevant to your role and what you talk to customers about.
What do you want a prospect to do as a result of coming to your profile?
Just like in your About Section, we need to tell your prospect what to do next if they are interested in working with you.
Should they:
- Invite you to connect personally
- Call a helpline
- Download a report
- Visit a customized landing page
If you are not in a customer-facing role or don’t want to take direct enquires, you will want to invite prospects to call your customer service department or company, rather than invite you to connect. It is a good idea to state this openly.
These paragraphs have been constructed especially for you. Pick one paragraph from each section and customize your entry until you are happy.
Click on the drop-down modules below to reveal suggested text for your organization.
First Paragraph: Company Introduction
Copy the Paragraph you prefer and paste it into your LinkedIn Profile Template. Don’t worry if the paragraphs don’t read perfectly from one to the other. We’ll tweak this once you have the bulk of what you want to say.
First Paragraph
DLL is a global financial solutions partner working in more than 30 countries and a variety of specialist sectors. We collaborate with corporate customers around the world to enable them to obtain and use the assets they need to contribute meaningfully to the world.
With more than EURO 38 million in assets, DLL partners with end-users, equipment manufacturers, 3PL/4PL companies and integrators in more than 30 countries to help grow their businesses.
2 suggestions
Second Paragraph: About Your Role
This is the second paragraph of your Current Experience Entry.
Copy the Paragraph you prefer and paste it into your LinkedIn Profile Template. Fill in the blanks.
Don’t worry if the paragraphs don’t read perfectly from one to the other, we’ll tweak this once you have the bulk of what you want to say. You can mix and match sections or create your own description.
You will be presented with the same options for your About section. As you read through, consider how you may make the entry slightly different. It doesn’t matter if they read the same.
Suggested sentences to start with:
As the [job title], I believe…
As the [job title], I am responsible for…
Within my role, I am responsible for…
As a [job title], I work closely with our [Vendor Partners/End-Users/Customers/Manufacturers]
As a [job title], I support…
Full examples to choose from:
As a [job title] with a team of [size] whose sole purpose is to understand how DLL can best serve its partners, I work closely with our stakeholders to find out what is working and what is not, so we can innovate new solutions to support clients invest and achieve business growth.
As a [job title] for Construction, Transportation, and the Industrial sector, my role is to support our customer-facing teams throughout the world to collaborate with our vendor partners to increase their business portfolio.
As the [job title] I lead a team of specialists dedicated to finding the best financial solutions for your business. I’ve been delivering original, integrated financial solutions for businesses across the globe for over [your number of in industry] years.
As the [job title], I introduce new partners to DLL’s comprehensive financial solutions that seek to help them succeed year in, year out.
As a [job title] in Construction, Transportation, and the Industrial sector, I help our partners and customers close deals by ensuring they have access to the very best competitive financing deals that unlock new business opportunities.
As the [job title] for Construction, Transport, and Industrial in Europe, I work closely with our Country Sales Managers and International Program Managers to translate global finance solutions at a local level throughout Europe.
As the [job title] for , I support our vendor partners to accelerate their end-to-end sales process by implementing tailor-made solutions that are right for them and their customers.
As the [job title] for , I oversee DLL’s regional needs in [regions]. With [insert]+ years of experience in Financing, I have a proven track record for driving substantial profit growth, no matter a company’s size or an industry’s economic cycle.
As the [job title], I introduce new partners to DLL’s comprehensive financial solutions designed to help companies use their assets to create mutual success and drive down the total cost of operation.
9 suggestions
Third Paragraph (optional)
You want your profile to flow naturally. Once you’ve outlined your role, you’ll need to make a natural connection to the DLL features you want to highlight.
Choose one paragraph from the list (optional) and one connector line:
Paragraphs
DLL has a variety of options that allow customers to take full advantage of the benefits of using the equipment, without the obligations and costs of ownership.
I do this by visiting our partners to identify their unique customer needs and training their sales teams to successfully present financing options to customers and administer them using our digital tool.
DLL offers some of the most innovative usage-based lease models available and is leading experts in their field. Our knowledge of equipment and local markets ensures we provide the right financing solutions to our partners and customers.
With all our partners, we seek to become an integral part of their business strategy and future vision. We achieve this in a variety of ways:
With all our partners, we seek to become an integral part of their business strategy and future vision.
Our focus is always to find innovative solutions that help companies use their assets to create mutual success and drive down the total cost of operation. This, I believe, is reflected in our range of financial solutions and fleet management tools.
Connectors:
What we offer:
We achieve this in a variety of ways:
For example:
We support our customers by:
Feature Paragraphs
Choose between 3-5 paragraphs that fit your core message and best represent DLL in your opinion. Imagine you’ve just met an ideal target customer at a trade show and they’ve never heard of DLL, what are three things you most want them to know about DLL services?
Select 3-5 paragraphs resonate with you and copy them into your template. Note: You may like to confer with your team to make sure you present a nice variety between your profiles.
Note: Aim to use at least one of the first two options to make sure your profile clearly states DLL offers.
FLEXIBLE USAGE-BASED SOLUTIONS
Our Fair Market Value Leasing allows you to make full use of equipment without owning it, keeping the total cost of operation low. With no upfront investment, we take care of all of the risks associated with ownership, allowing you to pay the cost of service and maintenance at a predetermined rate.
A FULL RANGE OF LEASING PRODUCTS
We tailor solutions to meet your business needs with alternative options, including usage-based financing, financing of used equipment, Sale & Leaseback, full-service lease, flexible lease options (break options, extensions, etc.), off-balance sheet leasing.
LIFE CYCLE ASSET MANAGEMENT
DLL combines customer focus with in-depth industry knowledge to deliver sustainable solutions for the complete asset life cycle. This includes operational leases, extended usage, redeployment, and second life finance.
COMMERCIAL FINANCE FOR DEALERS
Our suite of financial solutions allows vendors to differentiate their business by offering customers tailored financing options that optimize their inventory and cash flow. Our solutions can align payments with cash flow forecasts based on seasonality and demand.
INSURANCE
Our expertise lies in providing protection to manage equipment-related risk, from accidental damage to more assets or industry-specific solutions. Working closely with our global insurance partners and other market leaders to design convenient, effective, and efficient solutions, we can offer the right protection when and where it is needed.
RESIDUAL VALUE
Unlike banks, DLL looks at the residual value of an asset allowing end-users to give back equipment at the end of the agreement, continue to lease it, or buy it outright. This option often makes deals affordable to end-users where previously they hadn’t been.
MARKETING (1)
Our proactive stance on marketing means our manufacturers gain exposure to prospective clients that previously would have been aware of their equipment but not their financing options, creating new opportunities, and additional benefits for our partners.
MARKETING (2)
DLL is committed to helping our partners marketing initiatives aimed at increasing sales, market share, and profit. We work with our partners to launch new equipment in combination with finance options, support salesmen training and initiatives, trade shows, digital marketing and internal communications.
INDUSTRY SPECIALIZATION
By collaborating and sharing experience internationally, our teams have access to in-depth industry knowledge on a global scale, giving DLL a level of expertise that sets us apart. Our global team has access to extensive market intelligence that our local teams can access at any time to support a partners’ marketing campaign.
SMART COLLABORATION
Along with our solutions, DLL is committed to being an integral, strategic and consultative partner of our partners’ business strategy and future vision. To achieve this, we work closely with our partners to understand their markets, anticipate their needs, and add to their bottom line.
GLOBAL FOOTPRINT: Our extensive global footprint means we can offer financial solutions and support with marketing initiatives in just about any country.
FLEET SNAPSHOT
Our cloud-based global online asset management tool provides live information about your fleet, allowing you to manage your fleet any time, anywhere so you can make informed decisions in a timely manner.
ALIGN PAYMENTS WITH CASHFLOW
Our wide range of solutions gives manufacturers the ability to meet unique customer demands and accelerate the sales process, by offering custom solutions and payment flexibility that align payments with cash flow with little impact to credit lines.
DIGITAL SOLUTIONS
Designed to accelerate the end-to-end sales process and give your customers an outstanding experience. With mobile apps, pricing tools, electronic documents, electronic signatures, API/System Integrations and Self-Service portals, you can tailor services to meet your unique needs.
OPTIMIZED USAGE WITH ANALYTICS
Our pay-per-use solutions allow you to gain a comprehensive understanding of how assets are being used, allowing you to leverage usage insights and identify opportunities for more efficient asset application, incremental asset needs or asset upgrade suggestions to lower total cost of ownership.
SALES TEAM TRAINING
Our team is always on-hand to help your sales force meet customer needs with quick credit approvals, electronic documentation, and a simplified process that helps them close more business faster and smarter.
INTRALOGISTICS
AFFORDABLE SOLUTIONS
With no upfront outlay required, return on investment reduces from 3-10 years to zero. And with flexible repayments based on usage that begin when equipment is fully operational, we’ve made automation not only attainable, but affordable.
TAILORED SOLUTIONS
Our solutions are tailored especially for picking systems, automated storage solutions, Conveyor and Automated Guided Vehicle (AGV’s), automated sorting solutions, robot palletizing systems and baggage transport solutions.
FUELLED BY INNOVATION
DLL’s experience in leasing automation equipment is fueled in part by our global vendor partnerships with some of the leading robotics companies in the world, including AGV manufacturers, robotic equipment suppliers and integrators who provide complete automation solutions for supply chains.
If there are other areas you would like to feature that are not represented here, please email Hilde.Kelhout@dllgroup.com outlining what you’d like to include and a link to online literature about the feature. Our goal is to provide you with a full range of options.
Last Paragraph: Call-to-Action
Now we need to tell your prospect what to do next, i.e. how should they get in touch with you. There are a variety of ways to do this, and each will depend on how you interact with new business.
OPEN FOR BUSINESS
To learn more about DLL [Business Area], visit our website at dllgroup.com [plus extension] or invite me to connect. I’d be happy to talk to you.
To learn more about DLL Fleet Solutions, visit our website at dllgroup.com/en/solutions/fleet-solutions or invite me to connect. I’d be happy to talk to you.
If you’re interested in transform your business with flexible finance and digital point-of-sale solutions, I invite you to get in touch.
To learn more about DLL, visit our website at dllgroup.com or invite me to connect. I’d be happy to talk to you.
To learn more about DLL Financing Solutions, visit our website at dllgroup.com or invite me to connect. I’ll be happy to talk to you.
To speak to me about our solutions, please ask me to connect, or call on [Country Code] (0) [Number] or [Company Email]
CLOSED FOR BUSINESS
If you do not engage with customers and do not wish to be connected by them via Linkedin, use one of the following paragraphs:
To learn more about DLL Financing Solutions, visit our website at dllgroup.com or call .
ADDITIONAL: Please note, I am not very active on LinkedIn and rarely check my messages. For a faster response, please reach out to my colleague by calling [number]
To speak to me about our solutions, please ask me to connect, or call on [Country Code] (0) [Number] or [Company Email]
Examples
Example - Peter Lingner
This is Peter Lingner’s profile. First, Peter introduces the company to set the context, then he outlines his role. Peter has opted for a third additional paragraph to explain his role and highlights four key areas within DLL. He’s call-to-action invites people to get in touch if they are looking to transform their business.
DLL is a global financial solutions partner working in more than 30 countries and a variety of specialist sectors. We collaborate with corporate customers around the world to enable them to obtain and use the assets they need to contribute meaningfully to the world.
As the Regional Sales Manager for West Europe, I support our vendor partners to accelerate their end-to-end sales process by implementing tailor-made solutions that are right for them and their customers.
I do this by visiting our partners to identify their unique customer needs and training their sales teams to successfully present financing options to customers and administer them using our digital tool.
What we offer:
FLEXIBLE USAGE-BASED SOLUTION
Our Fair Market Value Leasing allows you to make full use of equipment without owning it, keeping the total cost of operation low. With no upfront investment, we take care of all of the risks associated with ownership, allowing you to pay the cost of service and maintenance at a predetermined rate.
DIGITAL SOLUTIONS
Designed to accelerate the end-to-end sales process and give your customers an outstanding experience. With mobile apps, pricing tools, electronic documents, electronic signatures, API/System Integrations and Self-Service portals, you can tailor services to meet your unique needs.
OPTIMIZED USAGE WITH ANALYTICS
Our pay-per-use solutions allow you to gain a comprehensive understanding of how assets are being used, allowing you to leverage usage insights and identify opportunities for more efficient asset application, incremental asset needs, or asset upgrade suggestions to lower total cost of ownership.
SALES TEAM TRAINING
Our team is always on-hand to help your sales force meet customer needs with quick credit approvals, electronic documentation and a simplified process that helps them close more business faster and smarter.
If you’re interested in transform your business with flexible finance and digital point-of-sale solutions, I invite you to get in touch.
Example - Marco Wagner
Example: Marco Wagner, Global Head of Intralogists
DLL is a global financial solutions partner working in more than 30 countries and in a variety of specialist sectors. We collaborate with corporate customers around the world to enable them to obtain and use the assets they need to contribute meaningfully to the world.
As the Global Head of Intralogistics, my goal is to make automated warehousing equipment and advanced technology attainable with innovative financing products and solutions, and make them available for any type of business, globally or locally.
At DLL I’ve been delivering original, integrated financial solutions for businesses across the globe for over 20 years, and the intralogistics and automation is an exciting new frontier.
We support our customers with:
AFFORDABLE SOLUTIONS
With no upfront outlay required, return on investment reduces from 3-10 years to zero. And with flexible repayments based on usage that begin when equipment is fully operational, we’ve made automation not only attainable, but affordable.
TAILORED SOLUTIONS
Our solutions are tailored especially for picking systems, automated storage solutions, Conveyor and Automated Guided Vehicle (AGV’s), automated sorting solutions, robot palletizing systems and baggage transport solutions.
FUELLED BY INNOVATION
DLL’s experience in leasing automation equipment is fueled in part by our global vendor partnerships with some of the leading robotics companies in the world, including AGV manufacturers, robotic equipment suppliers and integrators who provide complete automation solutions for supply chains.
GLOBAL FOOTPRINT
Our extensive global footprint means we can offer financial solutions and support in more than 30 key economies around the world
To speak to me about our solutions, please ask me to connect, or call on +49 (0) 172 940 84 86 or marco.wagner@dllgroup.com
Get in Touch
If you would like to discuss your purchase before buying please email Naomi Johnson at Naomi@TheProfile.Company.
Alternatively, please book a 30-minute appointment with Naomi. Please add your specific inquiry to the booking form so, where possible, we can get back to you sooner than our next available appointment.
Our step-by-step guide
INSTRUCTIONS:To add a new entry to your LinkedIn Experience Section, click on the + sign to the right of the section title.
To edit an existing entry, click on the pencil to the right of the entry.
Upload tips:Map out your profile in a word document first (download your own template here)
Switch on ‘Share with network’ so it announces your update to your network, giving you valuable business exposure.
Click ‘I currently work here’ for the date to remain ‘Date – Present’
Avoid clicking ‘Update my headline’ as this will overwrite a manual entry i.e. a headline you’ve written yourself
To learn how to add the DLL company logo to your entry click here
You can only re-organize open experience entries i.e. Date – Present. If you don’t see the option after adding or adjusting entries, refresh the page. A blue box with three lines will appear next to the entry. Click and hold the mouse on this button and drag it to the correct position.
If you find you have too many characters to upload, delete additional spaces that accumulate at the end of paragraphs. Place your cursor at the end of the paragraph but far from the word. The cursor will land at the last open space. If the cursor is not next to the full stop, hit backspace until it is. You can usually win back many spaces this way.
Still too many spaces? Shorten phrases such as ‘For more information visit our website www.DLLGroup.com’ (55 characters including spaces) instead of write ‘For more information visit DLLGroup.com’ (39 characters including spaces)
writing tips:Think with your prospect in mind. What do they most need to know? and what is most relevant to them?
Consider the type of information a person will need to know about you and your service to want to work with you. The more time a person has had to consider whether they like your solution and can see themselves working with you, the more they will be pre-sold on the idea of working with you.
Create awareness for your prospects as many won’t know they have a problem or that a solution exists until they come to your profile. The more you can help a person identify and diagnose that they have a problem, the more interested they will be in your solution.
More advice
