Your contact information should always be prominent on your profile to stop your prospect from wasting time digging around trying to find it.
If the prospect is connected to you, they will be able to visit your Contact Details. However, with LinkedIn’s re-design, they aren’t obvious to see and can easily be overseen by people who aren’t so familiar with the platform.
Added to this, those who aren’t connected to you can’t view your Contact Details (depending on our settings). So along with what I am about to say, make sure you also add your details into your Call-to-Action, on both your About Section and Current Experience entry.
Within the Contact Details, you have various fields to fill in:
While it is only visible to your connections, it is essential to consider what number you use. For safety reasons, you may not want your personal mobile number to show and especially if you don’t want prospects calling your personal number.
If in doubt, it is better to include your company number and forward it to your mobile (if necessary).
Focusing back on the outcome we want to achieve with your profile, we need to think of the logical next step for your prospect. If during the early stages of your prospect’s journey they can speak to anyone within your sales team, supplying the sales department number on the main sections of profile will be enough.
If they then get to know you better and want to speak to you personally, supplying your direct line or mobile in your contact details can be a nice touch. It allows the person to have a direct conversation with you quickly, and in-the-moment they are motivated to find out more.
Adding the company address will supply gravity to the company and your offering. Along with knowing you have a physical address, knowing where it is, adds a layer of trust and transparency that breeds confidence in you.
Working within a large organization, adding your physical address gives your contacts and colleagues a way to quickly place you and whether you’re the right person to reach out to.
LinkedIn invites you to add all your email addresses to your LinkedIn profile so friends and colleagues from any part of your life can easily locate you on LinkedIn. Adding them will mean you won’t be sent an invitation from friends inviting you to join them on LinkedIn because your email address is not associated with an account.
Once you have added all relevant addresses, you need to select one as your Primary Email address. Only one email will actually show in our contact details.
For professional reasons, it is always important to include your company email and not your personal email. If a prospect’s preferred method of communication is email, they will be put off by an email address that looks personal (such as Yahoo, Hotmail, Gmail). This is because they will regard it as your personal address and not the place to contact you about business.
For those who are self-employed, it also screams ‘amateur business’. At all times, add your professional email address until you are looking for a job and want to be contacted privately.
Select the instant messenger platform you use within your company and add your information if you don’t mind connections and prospects contacting you via it. If your provider is not available, just leave the option blank.
Personally, I don’t have my birthday on LinkedIn as it just creates ‘birthday admin’. Who needs 65 ‘Happy Birthdays’ messages clogging up your inbox from people you don’t know when you don’t want to be working on your birthday.
It’s a personal choice and there are a few good follow-up strategies you can use to take advantage of the big day.
Three website URLs
LinkedIn allows you to include three website URLs to direct your prospect to further information. Here, consider the outcome you want from your profile and the natural next step for your prospect to take. The information you provide here needs to bridge any gaps and satisfy your prospect’s need for further information.
What information will they want to know next? What could you supply to help them further with their research?
Add pages that mean something and not ones that just lead to your website. Direct people to find out more about your service, your people, or read your company blog by linking the relevant pages directly.
When uploading, make sure to select ‘Other’ from the drop-down box so you can add your own title description. Create a title that correctly labels your item and tells people what to expect on the other side.
If you have personal interests outside the company, such as a craft business or a blog, use one of them for your own purposes.
Customise your unique LinkedIn URL
Every LinkedIn profile has a unique link that allows you to share your profile with others. By default, the profile URL will have numbers and letters after your name making it look untidy.
We need to clean this up.
You can find your URL in your browser address bar or within the Contact Information section on the right of the profile. If you want to share with someone, just copy-paste it as with other things.
The following information has been supplied to help you select the right information for your profile.
Click on the drop-down modules below to reveal suggested text for your organization.
Please include your direct extension number or business mobile.
If your role does not involve receiving calls from prospects, and you’d rather people didn’t reach out directly, please use your location switchboard number. You can locate this on the DLL Worldwide list.
Website Address Options
Pick one URL from each category. Copy-paste it into the URL box and write the suggested title.
When uploading, make sure to click ‘Other’ and write out the page title in ‘Type (other).
Include DLL Group.com website URL specific to your role:
I am an International Member
Use global DLL webpage link
I am a country sales manager or account manager
Use local DLL Webpage link
I am a local industry specialist
Use local link of your industry page
I am an international industry specialist
Use global solutions webpage link
I am an international specialist in a specific solution (inc Fleet Solutions)
Use global solutions webpage link
I am a local specialist in a specific solution (inc Fleet Solutions)
Use local solutions webpage link
TO ACCESS THE LINKS YOU NEED, please click here.
On LinkedIn, Select ‘Other’ on the right and write ‘About DLL’ in the box that appears below. See picture above.
Identify two business areas specific to your area of work where you want to lead prospects to. Again, locate the URL for each business unit chosen by visiting the specific page on your country’s website.
You can choose from:
Used Equipment Sales
Insurance and Asset Risk Solutions
Life Cycle Asset Management
Internet of Things
If you specialize in one particular industry, your third option one of the following pages. Again locate the page on your country website:
Add all your email address so everyone, from all areas of your life, can find you, but set your DLL Email as ‘Primary’.
Primary Email: [yourname]@DLLGroup.com
We’ll show you how to set your email address to Primary in the Upload Section.
Open your contact details by clicking on the blue ‘Contact Info’ next to your headline.
Begin completing your details.
Editing your email will open a new pop-up. Make sure to save your updates before clicking.
Add the link to the website page you want your prospect to land on
From the dropdown box next to it, select ‘Other’
Write your title for the link
If the landing page you are directing people to is long, consider shortening it using a URL shortening service. If you use WordPress install Pretty Links to customize shorter links with keywords.
Open your Contact Information on the right column of the profile.
Click on our URL in blue at the top
On the right-hand side of the page you will see the option to edit your public profile.
Directly beneath you will see the URL written again with a blue pencil next to it
Click on the blue pencil
You will now be able to edit your URL. If the option you select is not available, a red warning message will appear on your screen. Note, once you begin editing the URL you will not be able to use any hyphens – only letters or numbers with no symbols, spaces, or special characters.
Always aim to keep your own name within your profile URL as it is keyword sensitive, and if you want to be found on Google you’ll want to keep your name within it