Adding multiple entries on your LinkedIn experience for the same company is a normal thing to do when you’re employed. You’ve been promoted and you have a new job title so its natural to add a new entry.
However, because of the limitations of certain features within LinkedIn, a number of my clients use the Experience section to feature various roles and activities within their company, such as to highlight their public speaking or that they are an author of a book.
However, with the new update on LinkedIn that bunches experience entries from the same company together, this has caused a problem.
Why having multiple entries works
Adding in multiple entries is absolutely fine. It’s a great way to draw added attention for something separate to the company’s main function. A separate entry highlighting that you’re also a speaker is likely to lead to more invitations to speak than you mentioned it within a large body of text on your profile.
At the current time, LinkedIn doesn’t have a special feature for authors of books. Instead, when you list the book within Publications, it is hidden at the bottom of the profile that does little to draw the eye. It also equates it to an article or download, which, if you are an author, does very little justice to all your hard work.