Managing Your Chronological Experience on LinkedIn if you’re an author or speaker
If you are an entrepreneur with separate LinkedIn experience entries for the same company on your profile, the new update may mean you have a problem.
Adding multiple entries
However, because of the limitations of certain features within LinkedIn, a number of my clients use the Experience section to feature various roles and activities within their company, such as to highlight their public speaking or that they are an author of a book.
However, with the new update on LinkedIn that bunches experience entries from the same company together, this has caused a problem.
Why having multiple entries works
Adding in multiple entries is absolutely fine. It’s a great way to draw added attention for something separate to the company’s main function. A separate entry highlighting that you’re also a speaker is likely to lead to more invitations to speak than you mentioned it within a large body of text on your profile.
At the current time, LinkedIn doesn’t have a special feature for authors of books. Instead, when you list the book within Publications, it is hidden at the bottom of the profile that does little to draw the eye. It also equates it to an article or download, which, if you are an author, does very little justice to all your hard work.
Leaving your book to sit only in the publications section is a real loss, especially if your book is an authority piece to attract new leads to your business. You want to feature it. Personally, I think LinkedIn would do very well to have a special section that connects directly to Amazon so people can easily spot your book and buy it.
What do you need to do?
If you do have multiple entries on your profile for current activities and have connected them to your company page (i.e. which also will make your company logo sit nicely with the entry), you probably have fallen foul of this new update.
Your entries, carefully crafted to draw attention to what you have to offer, could now be hidden behind the ‘see more’ option and not having the impact or drawing the same level of attention as they were before.
To return them back to their normal status, you’re going to need to detach them. I think this is something worth doing, although of course, it will mean you’ll no longer be able to have your company logo next to the entry (unless you opt to create a new company page which comes with its own questions)
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