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When we do sales right, we take the time with our prospect to understand their pain and diagnose the situation to make the right recommendation – to work with us or not.
The conversation (sales appointment) is usually offered for free. However, just because no money is exchanged, doesn’t mean it is free for our prospect.
Beyond investing their time in the call, they also have to be open to sharing their confidential information and being vulnerable with us.
And that is not free. In fact, it’s the most expensive part of the exchange.
What is your stance on connecting with people who invite you to connect that you don’t know?
During my 8 years specialising in LinkedIn, I’ve heard all sorts of comments about who should be in our network, including disconnecting with people from previous careers who aren’t relevant to their new business, to not connecting with people unless they’ve had a 15 minute chat with the person.