What services do you provide?
Allow prospects to request a proposal from you direct through LinkedIn.
You may have seen the new feature ‘Providing Services’ beneath your key information at the top of your profile. This feature allows you to summarise the services you provide and select 10 key areas of business you work in.
Once you click on the grey box, a new page will open that shows:
- A 500-word summary of your services
- Your location
- Whether you work remotely or in-person (or both)
- Your 10 key areas of business
- Your shared contacts
Here, people can also request a proposal from you.
Limitations:
Although this sounds like a great feature, it is actually rather limited. You can only select services from a very generic and limited list, meaning your keywords are unlikely to really sum up what you do.
Additionally, when clicking ‘Request Proposal’ you need to select which of these 10 services you are most interested in, which could be tricky when they don’t fully represent what you do and could leave your prospect asking for services you don’t actually deliver, i.e. Leadership Development.
There is still plenty for LinkedIn to develop, so watch this space. For now it is just worth adding a 500-word summary of your main profile and keywords to help your profile get found in the search feature.
Craft your LinkedIn Profile so your dream clients come to you pre-sold and ready to buy with my free resources!
DOWNLOAD YOUR FREE LINKEDIN PROFILE TEMPLATE
👋 Use my FREE LinkedIn Profile Template and resources to craft the perfect LinkedIn profile before you publish. The template links to these helpful pages so you can easily get the answers you need.
Our step-by-step guide
INSTRUCTIONS:Click the pencil in the top right of the ‘Service’ box underneath your headline and location.
Click the pencil in the top right of the ‘Service’ box underneath your headline and location.
Select ten services from the options available. Look through each category to see what fits. It’s quicker that searching for words as few options exist.
Click ‘Done’ to navigate to the next section (You will be returned to the main editing window for services).
Add your 500-word text to the ‘About’ Section. Craft your words first in your LinkedIn Profile template.
Select your location or whether you work remotely (you can choose both). It will then appear on your profile “In person or remotely”
Slide the toggle to indicate whether you want people to see your Reviews.
Tick the box that allows people who are not your connections to contact you this way.
Publish. If you later choose to unpublish, simply re-open the section, click “Unpublish”. Your published text will be saved and still accessible when you opt to switch it back on again.
Upload tips:Complete your profile first using the template (download your own template here) and complete this section last.
Summarise the company and your role within it OR lead with your offer if words are limited. The most important thing is your services is described well enough to engage your prospect so they want to reach out.
If you find you have too many characters to upload, delete additional spaces that accumulate at the end of paragraphs. Place your cursor at the end of the paragraph but far from the word. The cursor will land at the last open space. If the cursor is not next to the full stop, hit backspace until it is. You can usually win back many spaces this way.
writing tips:Think with your prospect in mind. What do they most need to know? and what is most relevant to them?
Consider the type of information a person will need to know about you and your service to want to work with you. The more time a person has had to consider whether they like your solution and can see themselves working with you, the more they will be pre-sold on the idea of working with you.
Create awareness for your prospects as many won’t know they have a problem or that a solution exists until they come to your profile. The more you can help a person identify and diagnose that they have a problem, the more interested they will be in your solution.