LET’S GET:
Gain Your Prospects Trust With A Great LinkedIn About Section
With only 2600 characters including spaces, we have a lot to achieve in a very short amount of time.
Our objective is to match the buying psychology of your prospect and appeal to all decision-makers that surround them, whether that be those who know they have a problem and are actively looking for a solution, those who know they have a problem but don’t know a solution exists or those who have no idea they have a problem and are struggling, unaware that what they are experiencing isn’t normal.
To achieve this we need to grab their attention, establish context, and retain their interest. We need to pitch your solution in a way that establishes you as an authority on your subject, an expert in your field, and someone they want as their trusted advisor.
- Create awareness by outlining the problem they are experiencing
- Outline what the company does
- The role you play within the company
- Your beliefs, passion,
and expertise in this area - A compelling Call-to-Action
Developing Your Content
Before you start writing, take the time to consider the answer to these questions:
What problem does your company solve?
Delve right to the heart of the problem and how it is showing your market place.
For example, my car might require a new timing belt and you might be a mechanic with specialist knowledge on how to fit them. Do I care? No, I don’t. As a prospect, all I am interested in is being able to drive from one location to another when I need to. You can win my business by acknowledging this is what I need and that, because you are a specialist, you can complete the job faster and better than a non-specialist.
Within your role, what are you most passionate about?
Although you might perform the same service as your colleague, you probably have very different interests and therefore a different perspective. With this comes a drive and a passion to research different topics, engage in different discussions, and share knowledge on specific aspects of the service.
You might not have realized it, but this is unique to you and something of value you have to offer. Your unique perspective and expertise could be just what your prospect needs.
Take the time to consider this question and identify your passions and why this is of value to your audience. If you feel nervous about this, just consider you’ll get to have more conversations you truly enjoy with prospects that really want to learn from you. It’s not about ego, its about being of service to your prospect by helping them make an informed decision.
Several years back I wrote the LinkedIn profiles for 23 Senior Sales Directors at Oracle. Scattered all across Europe their role was exactly the same – sell the product.
You’d think their profiles would read exactly the same; after all, they were selling the same service.
However, they actually varied greatly.
Oracle systems solve a lot of problems and require a lot of specialist knowledge. Interviewing each person, I found that they each had their own unique perspective and take on the product. One was passionate about security embedded in the silicon chip, one was passionate about the needs of the financial industry, one was passionate about logistics and shared stories with me how they used Facebook data to work out which stores they need to ship ice to and how much when the Ice Bucket challenge was in full swing in 2015.
Bringing out their passion, I was able to create unique LinkedIn profiles that positioned each person as an expert within their field and why they should be listened to and revered – while, at the same time, educating the prospect on elements of the problem the product solved.
How will this passion add value to your prospect?
When identifying your area of interest, consider how your knowledge and insight will help someone make the right buying decision for their company. You might be able to identify an aspect of their problem that they hadn’t considered before that will impact the final product they buy and how they make that decision. Discuss your area of interest by relating it to what prospect needs to know to make the right decisions for their business.
How did you develop this industry experience?
How do you know what you do? Look back over your work experience and identify exposure to different industries, projects you worked on, challenges that developed your perspective or insights. This builds credibility.
What do you believe is important when buying your service?
Your prospect has a lot to consider and learn before they can make an informed decision, that is right for your business. According to you, what do you think is the most important thing they need to look at?
There may be many things to consider but remember your colleague will answer this question differently and will cover it on their profile. As a team, you may choose to sit down and consider this carefully and allocate a topic to each person.
What do you want a prospect to do as a result of coming to your profile?
Now you have your prospect’s attention, what do you want them to do next? Do you want them to contact you personally, download a key document (thereby adding their details to your CRM and coming to you equipped with more knowledge) or to connect with you on LinkedIn? Take the time to consider this carefully, and discuss with your team. If you’re in a support role, not speaking directly to prospects, you’ll likely direct them to an official company page for more information.
- Invite you to connect personally
- Call a helpline
- Download a report
- Visit a customized landing page
These paragraphs have been constructed especially for you. Pick one paragraph from each section and customize your entry until you are happy.
To be able to upload your final profile successfully you must have 2600 characters including spaces or less. To achieve this, begin by selecting the paragraphs from the sections below that resonate with you. Tweak the profile until the paragraphs nicely knit together so it flows Run a Character Count and see how well much space you do an do not have. Do not aim for perfection at this point. Make sure to check the option Characters Including Spaces (not word count). If you are over the limit, keep removing items until it is within 3000 characters. At this stage, you’ll have a good idea of everything you want on your profile and can begin to tweak it to bring it within the limit.
First Paragraph: Set the Scene
This paragraph sets the context for the conversation you’re about to have with your profile visitor. It needs to outline the problem that you solve so your prospect sits up and says ‘that’s me!’ and wants to read on.
Read the paragraphs below and choose the one most fitting to the problem you solve for customers within DLL. Feel free to mix and match sections until you have something that works for you.
A Focus on Fleet Solutions
For large fleet companies, the Internet of Things (IoT) is one of today’s game-changing trends that has the potential to open new revenue streams for manufacturers and disrupt the way assets are acquired and used by end-users.
With it comes the advantage of greater transparency, optimizing total cost of operation, and simplified financing.
At DLL this is exactly how we help.
Focus on Vendor Partner Agreements
Selling equipment is a complex task, but never more so than when a manufacturer needs to source individual financing agreements for each country they operate in.
With different interest rates, repayment terms, tax regulations, and legal constraints, it doesn’t take much for things to become complicated.
At DLL we have the solution.
Focus on ACCESSING EQUIPMENT
Option 1
In our technology consumed and driven society, the need for updating or replacing technology seems a never-ending cycle. Keeping pace with industry developments and innovation is paramount to success.
However, with technology lifecycles lasting 18 months or less, dealers and resellers need access to flexible, end to end financial solutions that allow end-users to leverage state-of-the-art infrastructure, systems and resources while optimizing their inventory and cash flow.
At DLL, this is exactly how we help.
Option 2
Remaining competitive in today’s market means being able to access the equipment you need to introduce new product lines quickly, without tying up cash flow or lines of credit.
However, building new assembly lines requires a substantial upfront investment and lead time that traditional lenders often consider too risky, especially if the speed of innovation means the equipment becomes obsolete within a few years.
At DLL, this is exactly how we help.
Option 3
Equipment manufacturers depend on new sales, but when the purchase of new assets, such as buses, tractors, or manufacturing equipment, runs into large amounts, accessing the right funding can be tricky.
In instances like these, traditional bank loans are often not the right option and often delay purchases, stagnating company growth.
At DLL this is exactly how we help.
Focus on DIGITAL SOLUTIONS
1) Dealers
From hospitals to farms to the factory floor, more and more businesses are looking to lease the equipment and technology they need, rather than own it outright.
For dealers working to match end-users with the equipment they need, this means being able to offer a range of financial solutions to suit the unique needs of each business they work with.
This level of customization adds an extra layer of intricacy to the sales process, which requires an innovative approach.
At DLL, we understand this.
2) Suppliers
With today’s fast pace of change and shift in buying habits, more and more businesses are looking to lease the equipment and technology they need, rather than own it outright.
They are also looking for flexible ways to pay that optimize their inventory and cash flow, allowing them to grow their business rapidly, without pressure on the balance sheet.
For suppliers, this level of customization adds extra complexity to the sales process that requires an innovative approach.
At DLL, we have the solution.
3) Manufacturers
Big data is causing companies to take a short-term view when it comes to owning equipment. The ability to better predict customer needs, deliver better products, and focus attention to increasing revenue, is leading to fast innovation and equipment becoming obsolete quickly.
For manufacturers selling these companies’ equipment (vendors), this means providing an innovative approach to financing that allows them to access the equipment when they need it.
At DLL, this is exactly how we help.
Focus on Intralogistics
There is no doubt automation is the future for warehouse and supply chain management. But despite the many benefits – improved accuracy, faster processing, and more responsiveness to changes in demand – many companies are hesitant to upgrade because of the financial and operational costs.
And it’s not surprising, considering the high cost of robotics or automated guided vehicles (AGVs) and that manufacturers require investment upfront.
At DLL, this is exactly how we help.
We make automation attainable and affordable.
Mentioning an existing situation within your industry or economy is a great way to say something relevant that will get people’s attention. In this example, we are alluding to Brexit without saying it. Where we have mentioned it later in the profile, it can be easily deleted bringing the profile up to date in time to come.
With £192 billion overall contributions to Britain’s economy, the manufacturing industry is still very much in the driving seat when it comes to exports and innovation.
However, as the UK transitions, retaining our position on the global stage depends on our ability to innovate and access up-to-date equipment without tying up lines of credit or the risk usually associated with raising funds.
If your role is more internal and there isn’t a problem you solve for external customers, you could opt for a more generic opening introducing the company. This opening was written for Gina Rigsby, Vice President of Global Strategic Marketing
At DLL, we offer businesses the opportunity to finance the purchase of expensive assets, without tying up lines of credit and the risks associated with raising funds.
Our innovative financial solutions allow manufacturers to offer customers a one-stop-shop solution for purchasing and financing, providing quick access to the assets they need to contribute meaningfully to the world.
Second Paragraph: Define the Company
Now we’ve outlined the problem you solve, we now need to define the company letting people know who DLL. Copy/paste this paragraph into your template.
With more than EURO 38 billion in assets, DLL partners with equipment manufacturers, dealers, distributors, and end-users in more than 30 countries to support their distribution channels and help grow their businesses.
With more than EURO 38 million in assets, DLL partners with end-users, equipment manufacturers, 3PL/4PL companies and integrators in more than 30 countries to help grow their businesses.
Third Paragraph: Your Role
This is the third paragraph of your About section (depending on how many you used in the first section).
Copy the Paragraph you prefer and paste it into your LinkedIn Profile Template. Fill in the blanks.
Don’t worry if the paragraphs don’t read perfectly from one to the other, we’ll tweak this once you have the bulk of what you want to say. You can mix and match sections or create your own description.
You will be presented with the same options for your Current Experience section. As you read through consider how you may make the entry slightly different. It doesn’t matter if they read the same.
Suggested sentences to start with:
As the [job title], I believe…
As the [job title], I am responsible for…
Within my role, I am responsible for…
As a [job title], I work closely with our [Vendor Partners/End-Users/Customers/Manufacturers]
As a [job title], I support…
Full examples to choose from:
As a [job title] with a team of [size] whose sole purpose is to understand how DLL can best serve its partners, I work closely with our stakeholders to find out what is working and what is not, so we can innovate new solutions to support clients invest and achieve business growth.
As a [job title] for Construction, Transportation, and the Industrial sector, my role is to support our customer-facing teams throughout the world to collaborate with our vendor partners to increase their business portfolio.
As the [job title] I lead a team of specialists dedicated to finding the best financial solutions for your business. I’ve been delivering original, integrated financial solutions for businesses across the globe for over [your number of in industry] years.
As the [job title], I introduce new partners to DLL’s comprehensive financial solutions that seek to help them succeed year in, year out.
As a [job title] in Construction, Transportation, and the Industrial sector, I help our partners and customers close deals by making sure they have access to the very best competitive financing deals that unlock new business opportunities.
As the [job title] for Construction, Transport and Industrial in Europe, I work closely with our Country Sales Managers and International Program Managers to translate global finance solutions at a local level throughout Europe.
As the [job title] for , I support our vendor partners to accelerate their end-to-end sales process by implementing tailor-made solutions that are right for them and their customers.
As the [job title] for , I oversee DLL’s regional needs in [regions]. With [insert]+ years of experience in Financing, I have a proven track record for driving substantial profit growth, no matter a company’s size or an industry’s economic cycle.
As the [job title], I introduce new partners to DLL’s comprehensive financial solutions designed to help companies use their assets to create mutual success and drive down the total cost of operation.
9 suggestions
Fourth Paragraph: The Solution
We start presenting the solution to the problem we solve after the Company Description. However, depending on how the profile reads, we may jump straight into your role within the company.
For this reason, when presenting you with options for outlining DLL’s solution, I have left the ‘Role’ paragraph within the example so you see can see how it all comes together.
Again, you can mix and match sections until the profile feels right for you. Before spending a lot of time here, you might consider reading the options within ‘Your Perspective’ so you know the direction your profile is going in. Again some of the Perspective paragraphs have been included here where we’ve deviated from the format.
Option One
Our suite of financial solutions allows vendors to differentiate their business by offering customers tailored financing options that optimize their inventory and cash flow. Our solutions can align payments with cash flow forecasts based on seasonality and demand.
As the Country Sales Manager Hard Assets for Iberia, I work with our Vendor Partners to make finance an integral element of their sales proposition.
Unlike banks, DLL looks at the residual value of an asset allowing end-users to lease equipment for an average of 3-5 years, and either give back equipment at the end of the agreement, continue to lease it, or buy it outright.
This level of flexibility gives end-users the ability to leverage the insights their data is showing them and put innovation at the heart of their business.
Option 2
Our sophisticated usage-based options allow our vendor partners and customers to have access to innovative financial solutions designed to accelerate their business growth and successfully navigate any market change, no matter the circumstances.
As the Senior Account Manager for our Wheels division, I help our partners sell more equipment by giving them the ability to offer credit at the point-of-sales and provide instant credit approval. I work directly with their sales teams, supporting them to secure the right financing option for customers looking to purchase equipment £250K+ that has wheels.
These solutions include the financing of used equipment, Sale & Leaseback, full-service lease, flexible lease options (break options, extensions, etc.), and off-balance sheet leasing.
Option 3
Our Vendor Program Agreements allow manufacturers to offer a full range of leasing products with one global agreement with and a one Program Manager who is dedicated to translating agreements locally, creating a one-stop-shop for customers.
As the VP Sales and Program Management for Construction, Transportation & Industrial in Europe, my role is to support our international Program Managers tailor financing options to match customer needs.
For us, it is important that manufacturers can respond quickly and offer flexible financing agreements that allow their customers to access the latest equipment without tying up lines of credit.
By collaborating and sharing our knowledge internationally, our teams are able to pool innovative new ideas to create highly attractive value propositions that make it easier for manufacturers to close deals.
Option 4
We tailor solutions to meet your business needs with alternative options, including usage-based financing, financing of used equipment, Sale & Leaseback, full-service lease, flexible lease options (break options, extensions, etc.), off-balance sheet leasing.
As the General Manager for the Iberian region, I feel proud to be part of a company that commits to its partner’s success by becoming an integral, strategic and consultative part of their business strategy and vision.
Our specialist global knowledge, coupled with over 50 years of sector experiences, allows us to take a global approach to solve local issues, which I believe, sets us apart.
Option 5
As the Direct Business Hard Asset Team Leader, I work with our Dealers and Vendor Partners to make our flexible financial solutions readily available and removing the risks usually associated with an investment.
By working with us, manufacturers can offer their customers financial solutions that allow them to purchase the equipment they need and not begin paying until production starts.
Our Dealers are also able to offer customers the whole value proposition without being tied to one brand, giving end-users the flexibility they need.
What I like most about my job is problem-solving complex issues for our customers and having the opportunity to offer a range of innovative and flexible financial solutions to meet end-users business objectives.
Unlike banks, DLL looks at the residual value of an asset allowing end-users to lease equipment for an average of 3-5 years. At the end of the term, should the equipment be returned, our sustainable solutions see the assets redeployed with second life financing.
Option 6
As the Vice-President of Fleet Solutions, I take great pride in the solutions we provide our customers. Our model focuses on reliable long-term partnerships combined with in-depth industry knowledge and experience.
DLL are more than money lenders.
We believe real results are achieved when the right solutions are put in place, and more often than not, this requires a wider perspective, one that considers the industry and its specific challenges.
At DLL we’re always re-thinking the rules. In 2019, with the introduction of IFRS-16, this has meant finding new innovative approaches to leasing that keep assets off the balance sheet.
Our commitment to sustainability has also led to innovation around the entire asset life cycle. DLL provides tailored financial solutions that fit the circular economy, like operational lease, pay per use, redeployment, and second life financing.
Option 7
Our innovative financial solutions allow end-users to make full use of equipment without the risks associated with ownership while giving our manufacturing partners the ability to offer finance at the point-of-sale and provide instant credit approval.
As the [job title******], my role is to introduce new partners to DLL’s comprehensive user-based financial solutions, allowing them to offer affordable pre-approved financing deals that dramatically speed up the decision-making process, increasing the success of the sale.
Around the world, DLL is a trusted partner for large fleet operators in sectors including Construction, Waste Management, Transportation, Materials Handling, Intralogistics, and Terminal Operation.
DLL isn’t the cheapest option, but I believe borrowing money shouldn’t be about interest rates only, but instead whom you are partnering with.
DLL offers some of the most innovative usage-based lease models available and is leading experts in their field. Our knowledge of equipment and local markets ensures we create the right deals for our customers.
Option 8
When representing a Vendor Partner
As a Senior Account Manager working closely with our Vendor Partner, Linde Material Handling, the world’s largest manufacturer of forklift trucks and warehouse equipment, I know just how important this is.
When selling Linde equipment, dealers need quick access to leasing options and the ability to calculate payment structures at the point of sale, including maintenance and service options and insurance.
DLL’s cutting-edge mobile app and online pricing tools are designed to do exactly that. The ability to tailor services according to the customer’s needs and accelerate the end-to-end sales process with quick credit approvals means Linde dealers can provide an outstanding level of customer service.
Option 9
Intralogistics example
Solutions also include ‘robot as a service’ and ‘pay-per-pick’ models, which charge warehouse operators an exact amount based on the number of ‘picks’ each robot does – providing ultimate flexibility and the ability to drive down the total costs of their operation (TCO).
In reality, this technology is relatively new, making many leasing companies reluctant to step into this market, especially when manufacturers require upfront payments during the build process, subjecting the company to high-interest payments and draining it of vital capital with no immediate return.
In my experience, businesses see the value of adding automation but struggle to make a business case because ROI will take 3-10 years, or they simply lack the liquidity to invest.
This is exactly what we want to overcome.
I am excited to be heading up this new global team of experts within DLL.
Five Paragraph: Your Perspective
Sharing your perspective is what makes the profile yours. Consider what you like most about DLL and why you feel customers should work with DLL.
When selecting a paragraph/point of view, make sure it matches the theme of the rest of your profile. Again, you can mix and match until you find something you like, or write something brand new that best represents your thoughts.
Pricing
DLL isn’t the cheapest option, but I believe borrowing money shouldn’t be about interest rates only, but instead whom you are partnering with.
DLL may not be the cheapest, but I believe you get what you pay for.
Innovation
For me, DLL’s commitment to ‘Smart Collaboration’ means we’re always looking for new, innovative ways to support our customers and their end-users, especially when industries and economies change.
What I enjoy about my job is there is always something new. Things never standstill. We continually look for creative solutions to support our clients to invest and achieve business growth.
What I enjoy most about working with DLL is our on-going commitment to innovation and developing long-term reliable partnerships with our manufacturers and the customers.
DLL is the Right Financial Partner
I believe that when it comes to selecting the right financial partner, the decision should be based on more than just the interest rate. Sustainable long-term success demands stability and a level of financial flexibility that is only possible from working in partnership together.
For me, it is DLL’s focus on reliable long-term partnerships, our in-depth industry knowledge, and experience, combined with innovative financial solutions, that set us apart.
DLL isn’t the cheapest option, but I believe borrowing money shouldn’t be about interest rates only, but instead whom you are partnering with.
As the General Manager for the Iberian region, I feel proud to be part of a company that commits to its partner’s success by becoming an integral, strategic and consultative part of their business strategy and vision.
Life Cycle Asset Management
I am especially interested in our Life Cycle Asset Management solutions. Sustainability is a fact, not a trend, and I proud to be part of a company taking such a proactive stance towards redeployment and second-life financing.
Close Deals Faster
What I like most about this is that it helps everyone. It helps the customer access the equipment they need with flexible payment turns that optimize inventory and cash flow, it allows Linde to sell more product, and it helps the Dealer close deals faster and increases revenue.
Smart Collaboration
For me, DLL’s commitment to ‘Smart Collaboration’ means we’re always looking for new, innovative ways to support our customers and their end-users, especially when industries and economies change.
What I like most about my job is problem-solving complex issues for our customers and having the opportunity to offer a range of innovative and flexible financial solutions to meet end-users business objectives.
Economic Issues
One thing is for sure; when it comes to Brexit, no one has the answers.
What I do know, however, is that DLL has a long-standing history of standing by its partners during economic change, rewriting finance deals and underwriting credit, to ensure industries survive, the UK’s manufacturing industry is no different.
Representing Culture
Within DLL I am known as the ‘cheerleader’, always optimistic and always looking for a solution. What I love most about DLL is it’s pragmatic approach and commitment to innovation, internally and externally. When I first became a parent, I pitched a radical overhaul to DLL’s parental leave policy and witnessed first-hand how receptive the culture is to make improvements to the betterment of all its stakeholders.
Showing enthusiasm
This is exactly what we want to overcome.
I am excited to be heading up this new global team of experts within DLL.
Example with multiple paragraphs:
For me, flow is everything. Customers need to be able to see the full range of options available from operational leases, payment structures, maintenance and service options, and insurance at the point-of-sale, and for these bespoke agreements to be actioned internally quickly and efficiently.
I believe that when it comes to selecting the right financial partner, the decision should be based on more than just the interest rate. Sustainable long-term success demands stability and a level of financial flexibility that is only possible from working in partnership together.
DLL may not be the cheapest, but I believe you get what you pay for.
Final Paragraph: Call to Action
Now we need to tell your prospect what to do next; how should they get in touch with you. There a variety of ways to do this, and each will depend on how you interact with new business.
OPEN FOR BUSINESS
To learn more about DLL [Business Area] visit our website at dllgroup.com [plus extension] or invite me to connect. I’d be happy to talk to you.
To learn more about DLL Fleet Solutions visit our website at dllgroup.com/en/solutions/fleet-solutions or invite me to connect. I’d be happy to talk to you.
If you’re interested in transform your business with flexible finance and digital point-of-sale solutions, I invite you to get in touch.
To learn more about DLL, visit our website at dllgroup.com or invite me to connect. I’d be happy to talk to you.
To learn more about DLL Financing Solutions, visit our website at dllgroup.com or invite me to connect. I’ll be happy to talk to you.
To speak to me about our solutions, please ask me to connect, or call on (0) [phone number] or
CLOSED FOR BUSINESS
If you do not engage with customers and do not wish to be connected by them via LinkedIn, use one of the following paragraphs:
To learn more about DLL Financing Solutions, visit our website at dllgroup.com or call .
ADDITIONAL: Please note, I am not very active on LinkedIn and rarely check my messages. For a faster response please reach out to my colleague by calling [number]

Visit your LinkedIn profile and click on the blue pencil that appears to the right of your photo
The Summary box will appear in the pop-up that appears
Once uploaded click Save

Draft your profile offline first using the template, only uploading to LinkedIn once you’ve tested the profile’s impact with friends and family and prospective clients.
Ensured it is free of error with a good proofreader.
If you find you are just over 2600 characters, place the cursor at the end of each paragraph and delete additional spaces hanging on the end. You can usually remove at least 7-10 characters this way.

Use short sentences to create pace and momentum within your profile. Avoid large unattractive chunks of text that are hard to read.
Only use keywords you want to be known for and ensure they are in prominent places so, when skim reading, the visitor can quickly get the general message of the profile and then opt to read in full. Avoid finishing a paragraph with keywords you don’t want to be known for. Or saying ‘not’ followed by the keywords. The eye won’t see the ‘not’, just the keyword.
Write with your audience in mind, ideal prospects, and non-prospects.
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