So much emphasis is put on gaining followers today (as well as ‘likes’ and ‘shares’ of our posts), that few people focus on what’s really important. Because let’s be honest, if we had all the clients we needed, how many of us would bother with social media? For the time and energy it takes, I would say, not many (unless you’re in marketing or love doing it more than the area you’ve built your expertise up in).
Do you still feel you don’t know how to use LinkedIn despite being on all the right training course? Ultimately, success in our business is measured by our ability to reach our financial targets, and this comes down to winning new sales. To win sales, we need sales appointments. To book sales appointments, we need a compelling Call to Action that has a person want to speak to us.
Do you still feel you don’t know how to use LinkedIn despite being on all the right training course? If so, you’re not alone. The interesting thing about LinkedIn is that it is really isn’t about technology or knowing which button to click when. But rather, it’s about knowing your OUTCOME.
What is this new feature, and how can it benefit company pages? LinkedIn has introduced COMPANY PAGE INVITES for all business pages, and it can be accessed through your admin page. This feature lets you send invites to your target audience, something similar to asking friends to join groups on Facebook.
The short answer is yes, unfortunately the long answer is ‘Why would you want us to?’
That might sound odd, but let me explain. The value of your company page is the sum of your employee’s personal profiles. If we really want to improve your company page, we first have to consider how people have arrived at the page and why.
As the new business development manager of an existing LinkedIn company account, I can’t edit the landing page. What can be done?
If you’re new to the company there is a good chance that you haven’t yet been made a page admin, and thus you can’t edit the page. Your first task is to gain access. LinkedIn Company pages don’t have login, they are attached to individual accounts.
LinkedIn: Does posting the link to your content in the comments really increase your visibility?Rumour has it that if you are posting content on LinkedIn, you’ll gain more views if you post the link to the content in the comment section of the post, rather than in the...
Expert LinkedIn Profile Writer | Business Strategist
Naomi Johnson is a leading LinkedIn trainer and Business Strategist based in the UK. She has a passion for helping individuals build businesses around their expertise using LinkedIn. You can read Naomi’s own story here.
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Established in 2015 and based in the UK, TheProfile.Company serves solo entrepreneurs, small businesses, sales teams and corporates all over the world to create engaging LinkedIn profiles that convert leads into sales. It was founded by Naomi Johnson author of ’What to Put on Your LinkedIn Profile’, ‘Grassroots to Green Shoots’ and ‘The Expert Economy’.