– THE BOOK –
Magnetise Your Expertise on LinkedIn
Discover how to build your business so you become the only person your prospects want to work with
You know you’re brilliant at what you do.
But attracting the right clients — consistently — can feel like guesswork.
If you’re tired of posting into the void, rewriting your LinkedIn profile every few months, or watching others get traction while you spin your wheels…
Magnetise Your Expertise on LinkedIn shows you how to change that — without the burnout, and without pretending to be someone you’re not.
This book will help you:
- Attract high-value clients without chasing
- Position yourself clearly so the right people say yes
- Align your offers with your expertise and energy
- Use LinkedIn as a visibility tool without being online all the time
- Build a business that reflects your value and voice
In this book, you will learn a step-by-step methodology for quickly becoming the ‘go-to’ expert in your industry and getting paid for the value you create. You’ll learn how to design your business, so it generates leads and works for you, behind the scenes, while you are delivering the transformational results people talk about.
In our fast-paced, busy lives, we really don’t have time to waste when it comes to winning new clients and running our business.
As an Expert Entrepreneur whose passion lies in delivering transformational results for our clients – not in our ability to sell and market our services – we need a simple formula for winning new clients that allows us to stay focused on our clients and fulfilled in what we do. What we need is for our name to come up in all the right conversations, so our prospects come to us pre-sold and ready to buy.
About the Author
Naomi Rose Everly is a strategic positioning specialist, writer, and speaker who helps consultants, coaches and experts become the only person their ideal clients want to work with.
She’s spent over a decade refining the art of magnetic messaging — not just to attract attention, but to build genuine traction. Through her company, The Profile Company, Naomi has helped hundreds of service-based business owners align their offers, messaging and visibility around what truly makes them brilliant.
A long-time advocate of using LinkedIn as a business growth tool, Naomi’s approach doesn’t rely on hacks or algorithms — it’s rooted in structure, clarity, and connection. Her book Magnetise Your Expertise brings all of that together into a practical, honest guide to building a business that reflects your value and supports the life you actually want to live.
When she’s not working with clients or creating resources to help others grow, you’ll find her hosting the Magnetise Your Expertise podcast, mentoring emerging experts, or helping leaders find their voice in a noisy online world.
Ready to magnetise your expertise?
If you’re tired of second-guessing, stuck in proposal limbo, or simply ready to build something that reflects who you really are — let’s talk.
This isn’t about starting over. It’s about pulling everything you’ve built into a business that works — for your clients, and for you.
Not quite ready to book a call?
Start with the Magnetise Your Expertise Scorecard — a quick way to see where your positioning, messaging and offers are aligned… and where you’re leaving opportunities on the table.
It’s free, insightful, and the best place to begin if you’re not ready for 1:1 yet.