Meet Naomi-Rose Everly

If your work is hard to explain, and your audience isn’t quite landing the way you hoped, you’re not alone.

As a LinkedIn profile expert, I’ve spent the last decade helping people, I coach consultants, coaches, and professionals with deep experience and strong reputations who are ready to position themselves for bigger results — without selling out or starting over.

 

I’ve been critiquing LinkedIn profiles for over 10 years through my company, TheProfile.Company. What I’ve learned is this: your positioning doesn’t need to be louder, it needs to be clearer — more emotionally resonant, more strategic, and more you.

My superpower is pulling the gold from what you do and translating it into compelling, grounded messaging — the kind that makes people say, “I’ve been waiting for someone like you.”

I’ve been helping people position themselves online for more than a decade — long before “personal brand” was a buzzword.

But this journey didn’t start with a polished message or perfect strategy. It started with failure, clarity, and the decision to begin again.

2006

In 2006, I launched my first coaching business. By 2008 — during the financial crash — it had collapsed.

I remember standing in my tower block in Putney, looking across to Canary Wharf, watching the world fall apart, knowing the mistakes I’d made were mine alone.

The crash didn’t take my business down. My lack of clarity, structure, and marketing did.

2010                                           That moment was a turning point.

I took a role — aptly named — at Marketing Help for Coaches, which turned out to be one of the most formative decisions of my life.

I learned everything I’d missed the first time around — strategy, sales messaging, how to build a real journey for clients.

While there, I joined the very first cohort of Daniel Priestley’s Key Person of Influence programme and began writing my first book: Grassroots to Green Shoots — a raw, reflective attempt to make sense of everything I’d learned (and everything I wished I’d known).

It helped me process the pain of starting, struggling, and starting again.

Those two experiences changed everything.

They led to me taking over Marketing Help for Coaches, which I ran for two years before being headhunted into a LinkedIn training company that worked in partnership with LinkedIn.

That’s where everything shifted. 

2013

As Head Training Consultant, I reviewed hundreds of LinkedIn profiles, trained global sales teams, and led LinkedIn’s “Rock Your Profile” stand at Talent Connect.

Again and again, I saw the same problem: people weren’t being seen for who they really were — and their LinkedIn profiles were holding them back.

2015

So in 2015, I launched TheProfile.Company – establishing myself as a LinkedIn Profile expert –  starting the first company in the world to offer LinkedIn profile writing as a strategic service.

I also wrote the first book on the subject: What to Put on Your LinkedIn Profile.

It wasn’t just a how-to — it was a reclamation of everything I’d learned the hard way.

That book — and every one since — has been written in the same spirit:

To capture what works, share what matters, and help others avoid the traps I once fell into.

2020

In 2020, I launched Magnetise Your Expertise (originally published as The Expert Economy) — a practical guide for turning your knowledge into income and your message into magnetism.

Has it all been easy? No.

But I’ve remained fully self-employed for nearly 20 years.

And I’ve helped hundreds of others find clarity, confidence, and consistency in their business journeys too.

“Success isn’t about what you achieve, It’s about who you become.”

— Naomi Rose Everly

What It’s Like to Work With Me

Business gets simpler when you stop guessing.

You don’t need another shiny tool or generic template. You need someone who gets what you do — someone who can see the strategic value of your expertise and help you shape it into a business that’s desirable, profitable, and aligned with your life.

Working with me is practical, focused, and deeply personal. I’ll challenge your thinking, reflect back what’s truly valuable, and help you avoid the common traps that keep expert entrepreneurs stuck.

This is not about becoming a social media influencer or pretending to be someone you’re not. It’s about building a business around the real you — the thoughtful, driven professional you’ve always been — with a clear message and methodology your clients trust.