Business Accelerator Coaching

This is the perfect package for someone determined to start their new business with a bang. Together we’ll build the vital components of your business and write your LinkedIn profile to match. We’ll then create a sales strategy for you, show you how to leverage the trust in your network and how to get the most from LinkedIn.

Starting a business is always a challenge but never more so if you’re transitioning from Full-Time work. Beyond developing a robust mindset to deal with the ebbs and flows, there is also mastering a multitude of skills to actually running a business so it generates a sustainable income.

At TheProfile.Company we believe that, as a Thought-Leader, your focus should be on adding value to your clients and continuing to grow your expertise. And not rather than being focused on becoming your own mini-marketing expert.  Thus, we’ve created this package, using tried and tested methods to get you up and running as quickly as possible.

With a heavy focus on LinkedIn we’ll show you how to position yourself as your prospects Trusted Advisor, become an industry Thought-Leader and leverage the trust to open doors of opportunity anywhere on the globe.

This is a one-to-one six-month intensive coaching package including practical support and online training.

You will receive:

Book an Appointment

If you think this package might be for you then let’s have a chat. We’ll take the time to learn about you, your business and help you identify if its right for you.

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Results are only achieved with measurable milestones everyone is aiming for. Thus, this is exactly what our training includes:

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Business Structure

The careful structure of your business is vital if you’re going to create profit. Together we’ll work out your income targets, likely billing hours and establish your pricing. We’ll then identify your target audience and exactly how to appeal to them.

Research Strategy

Before creating any marketing materials and setting things in stone, this stage will have you testing your assumptions and receiving valuable feedback from those you trust with the likely benefit of winning you your first clients!

Sales Training

Once you’re generating leads it’s important that you know exactly what to do with them. We’ll teach you how to have authentic conversations with your prospects that add value and allow you to confidently ask the buying question.


Being about to clearly communicate what your business is about and how you help people is imperative to your success! We’ll work with you to create various formats to meet your needs.

Formalising Packages

Working backward from your income structure we’ll help you formulate attractive packages that fit within your pricing structure (including establishing your core product, product for prospects and gifts for prospects).

Content Strategy

Sharing valuable content that aids your prospect in their buying decision is a vital part of establishing yourself as your prospect’s Trusted Advisor and an expert in your field.  We’ll help you do exactly this and share it quickly across multiple platforms.

Leveraging Trust

With everything in place we’ll show you how to use LinkedIn to leverage the trust in your network to win more business. We’ll show you how to manage your account and get the most from it.

Sales Quotas and Personal Coaching

With everything in place it’ll be time to start hitting sales quotas regularly but we know not everything always goes to plan, including our own mindset and approach. Thus, we mix in a healthy dose of personal coaching for you too!

LinkedIn Training

We implement Just-in-Time Training which means we only train you on what you need, when you need it, as your strategy unfolds. This means that along with mastering a new skill, you achieve actual business results as well.

Think this is for you?

If you’re curious about whether this package is for you then we invite you to book a call with Naomi Johnson, who will be happy to learn about your business and discuss whether the programme is right for you.

Who is this for?

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You are just launching your business and/or navigating your way through the early days of business development and putting down foundations.

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Service-Based Businesses

You sell your time and knowledge as a coach, trainer or consultant and want to create a predictable business with a clear sales funnel.

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The Committed

For you, there is no time other than ‘right now’ to make a success of your business. You have 2+ days per week to dedicate to your business.

About Naomi Johnson
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Naomi Johnson is the founder of TheProfile.Company, and the author of ‘What to Put on Your LinkedIn Profile’ & ‘Grassroots to Green Shoots’.

With extensive experience in sales, marketing and personal branding, Naomi works with companies to translate their brand message into engaging and professional LinkedIn profiles, written in the first person, that create the ‘know, like, and trust’ factor needed to facilitate introductions and bring in sales.

Having reviewed hundreds of LinkedIn profiles as the Head Training Consultant for one of the world’s leading LinkedIn training companies, Naomi knows first-hand how most people’s profiles are doing little to build their personal brand.

Naomi ran the Rock Your Profile stand at LinkedIn’s annual conference Talent Connect in 2013 & 2014 and provided strategic consultation to many of the world’s leading organisations. She has written profiles individuals at Oracle, Canon, Asda, Coca-Cola and Facebook. Her passion lines in helping individuals establish their personal brand and fulfil their dreams.

Beginning her career working for several corporates, Naomi has achieved a business degree, obtained CIPD qualifications, and run several companies. She continually invests in her learning, namely, Daniel Priestley’s ‘Key Person of Influence’ whose principles shape the LinkedIn strategies she provides her clients.

What Our Clients Say

Getting started with Naomi immediately provided me the insights and momentum I needed to commit to making my business work. Her structured approach and online training provides a vital framework for our journey together, and each session provides the personal approach and flexibility I need, so I know I am supported on my unique journey.

Cathy Kessab

NLP Practitioner

Within two weeks of my first session with Naomi I was already creating results. I began attracting opportunities to pitch to new clients and invitations to share my message with key groups. The sales scripts Naomi has provided me help put a framework around conversations and ensure, no matter how long the meeting, I always achieve my intended outcome. Sessions are always thought-provoking and push me to think beyond my expectations.

Jeremy Tomlinson

Personal Coach

What You Will Receive:

LinkedIn Profile

Once we’ve determined your messaging we’ll write the perfect LinkedIn profile. Working with you, we’ll help you to create the Rich Content Media (PDFs, Videos & slides) needed to fully engage your prospect and position you as their trusted advisor.

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We’ll spend approximately 90 minutes focused on the content of your profile from which Naomi get to work writing it for you. You have the opportunity to ask for edits until you are happy. Once the content is approved we can log into your account and upload it for you.

LinkedIn Training

Along with building the course foundations within your business you’ll learn how to really use LinkedIn to establish your reputation and generate leads. Our Just-in-Time training means you receive the instructions you need just when you need them, and we remain on hand to support you as you implement them in the real-world.

Learn More

The LinkedIn Instructional Training is included within the set hours laid out. However, we always welcome questions between sessions and where needed we will record a video to capture the instructions so you can refer back to it until it is mastered. Plus, if you don’t understand something or have another question, we’ll happily help.

Sales Training

Once you have a likely prospect, you need to know exactly what to say and when is important. We’ll give you the tuition you need, plus sales scripts to follow. Prior to important meetings we can be on-hand to role play with you so you feel confident in your meeting.

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We believe in approaching sales in a genuine and authentic way. For us, this means seeking to add value to the prospect and help them make the decision that’s right for them – even if that means not working with us. The key is to structure the conversation and ask the right questions at the right time, so when it’s time to ask the buying question everyone feels comfortable – or better yet – they ask you!


Focused on developing the vital components within your business, you’ll meet with your coach 2-3 times a month to discuss your progress and ensure you are on track to achieve your transformation within six months. We’ll hold the vision and strategy for you and provide you with the perfect sounding board for your ideas.

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You will receive up to 3 hours of solid coaching per month plus the extra support of quick phone calls and email support (see below). Sessions can be held over the phone or Skype, or where appropriate, in person. You can schedule either 2 x 1.5 hour sessions or 3 x 1 hour depending on your needs.

Lifetime Access: LinkedIn Business Strategy Course

Learning through coaching is great but often you just need a reference point to allow you to revise what you heard during your session in your own time. With access to our Strategy Course you’ll be able to review the content and download worksheets to help cement your learning and keep you moving forward.

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The LinkedIn Business Strategy Course is an online course recorded via webinar between October 2016 and December 2016. It consists of 8 key parts for which the majority of our coaching together hinges around. Each session has a live webinar recording, worksheets and home play.

Lifetime Access: Client Area

With our Client Area, you’ll be able to access video tutorials and worksheets to help you implement your LinkedIn strategy. Of course, we’ll be showing what to do during our one-to-one sessions, but there is nothing better than knowing that you have resources to return to between sessions should you need extra clarity.

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We’re always adding new content to the Client Area and welcome questions from clients as this provides us with the insight we need to provide you with just what you need. You will only be provided with access once it has become relevant to the work we do together to avoid overload. Once provided you will have Lifetime access, allowing you to still benefit from the content after our coaching programme together has been completed.

Extra Support

Between sessions you are welcome to call for extra support. We know that challenges won’t always wait until your next coaching session, so we welcome you to call should you need a quick pep talk, help preparing for a sales meeting, feedback on a brochure, email etc. or simply a ‘sounding board’ when making a decision.

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Of course, this can’t be without limit. Sessions are billed in 20-minute intervals and need to total, along with your official coaching session, 4 hours in any calendar month. We like flexibility so if, for one reason or other, you received less than 2.5 hours coaching/support in a calendar month, you may transfer this time to the next month. Depending on availability you can also consume more hours and forfeit them the next month, as we know sometimes, things just need to get done.

Terms & Conditions

LinkedIn Profile

You will receive a full written profile in accordance with our normal service agreement for clients. The profile will be written in a word document for you to amend until you are happy. Upon approval it will be sent to a third party for independent evaluation. We will then log into your LinkedIn profile and upload it for you, polishing your profile from top to toe as we go. Please see ‘LinkedIn Account Security & Other’.

  1. Within this package we foresee your profile being created following vital milestones being achieved. We will discuss and agree this ourselves and only begin work when both parties agree they have enough clarity
  2. Upon completion of the interview for the profile we aim to provide within 10 days of the session and will acknowledge at this interval if an extension is needed.
  3. You will have full right to amend the copy provided until you are satisfied
  4. Due to the evolving nature of your business, your LinkedIn profile summary can be reviewed in full twice during the six month period, or four times in part.
  5. We ask that you return the draft within 7 working days. However should you fail to return the draft by the end of your 6 month contract, you will have a further 28 days to return it to us. Past this time further work will be at the discretion of TheProfile.Company.

Allocated Time

Each month you have 3-4 hours available for one to one support from your coach. This will be delivered as followed:

  1. One to one focused Coaching

a) Delivery

Sessions can be booked in blocks of 2 x 1.5 hour sessions or 3 x 1 hour sessions. Pre-dominantly sessions will be held via the phone or Skype, and/or where possible, Face to Face (at the discretion of TheProfile.Company, in same cases travel expenses and travel time maybe chargeable. All agreed upon signing of the contract).

b) Extra Support:

Each of the listed items will be measured in 20-minute intervals. If you exceed your 4-hour quota further support can be provided at the discretion of TheProfile.Company. If you have used less than 3 hours of your allotted time in a previous month you may transfer this over.

  1. Email Support

Defined as replying to questions, giving directions or advice in written form or personalised video

  1. Check-in Phone Calls

During the working day you are invited to call with quick questions although we provide no guarantee that your call will be answered immediately. If you need your call returned, please send a text message outlining your concern and your coach will call you back at their earliest convenience. You are welcome to call with quick questions about an assignment, guidance before an important meeting, if you need a quick sounding board about a decision or if you’re experience a crisis of confidence and need a pep talk.

  1. Reviewing Content

You are welcome to send over copy for brochures, mail outs, rich content media and blogs. We will review your copy for you and use track changes to mark up suggested changes.

LinkedIn Account Security & Other

When uploading your LinkedIn profile or when carrying out a strategy on your behalf, we will require access to your LinkedIn profile, and from time to time other platforms to carry out relevant and agreed work.

  1. Within these Terms & Conditions you acknowledge NOT to share your existing password with us or one used on any other platform, but instead customise the password for our use. If you should choose not to do so or fail to read this condition, you accept full liability in the event of hacking.
  2. Once we have finished uploading your LinkedIn profile we will notify. Please change your password immediately. We do not accept liability for hacked accounts after receipt of email. If we do not change the password back, you are acknowledge your consent for us to access on going to administer changes in accordance, and only in accordance, with the actions and strategies we have agreed.
  • If our access is continued, you must notify us immediately of any alien activity you do not recognise as your or our actions.
  1. From time to time we will need to contact LinkedIn support to resolve issues on your account. Within these terms you allow us to contact LinkedIn support on your behalf and agree to forward response emails to use.

Information Only

The coaching constitutes “Information Only” and does not constitute financial or legal recommendations or advice. You are recommended to engage licenced professional advice for legal, financial and certainly medical needs.

Intellectual Property of TheProfile.Company

You, the Client, will be receiving extensive information, literature, handouts, strategies, tests, products and materials (“the materials”) to help you. These materials have been developed over several years and the copyrights belong to TheProfile.Company, unless specifically referenced. Participants do not own the materials provided to them during the course and have no right to duplicate, copy, adapt, transmit, sell, teach or licence the materials in any way, shape or form. The materials are strictly for your personal use only as a Participant of the Programme.


The majority of our work will be carried out one to one and will be held with upmost of confidentiality. Where situational advice is provide that will benefit other coaching clients and course delegates we reserve the right to share the story, but guaranteed not to disclose personal information or ideas that will negatively impact upon you and your company.

Where we do introduce you to other clients, face to face or online, our aim is to foster a safe place where ideas can be shared and not exploited, which means treating information shared within the group as confidential, especially if it is clearly sensitive information. TheProfile.Company does not, however, guarantee nor will TheProfile.Company be liable, if you share an idea and later believe that another person took this idea, or if you feel negatively affected by someone’s reaction to information you choose to share. You do not need to share confidential information to fully experience the positive results of participation if you do not feel it is appropriate to do so.

Length of Contract & Annual Leave

The services offered herewith are for six calendar months from the start of your first coaching session.

  1. Annual Leave for the Client

Within this time we anticipate two weeks of annual leave. If you are planning to take a longer period of annual leave please inform us at the start of your contract or provide six weeks notice. We will add the extra time to the end of the contract, ensuring 3-4 hours of support in any calendar month for which you are working.

II)Annual Leave for your Coach

In the event that your annual leave clashes with your coach and leaves you without support for more than two weeks, we’ll add the extra time to the end of your contract. However, with your agreement, we reserve the right to supplement your sessions with extra resources or the services of a complimentary coach.


Fees are paid for in advance with an initial instalment of 50%, followed by 3 monthly instalments starting on the 20th of the second month of working together. If you sign up prior to the 10th of the month instalments will begin the month following. If you sign up after the 10th of the month, it will be the second month.

Cancelation of Services

  1. Cancelation prior to your first session

If you decide not to go ahead before your first session, you will be let out of your contract if you provide 72 hours notice prior to the agreed first appointment. If however, you do not provide notice within this timeframe, you will be liable to pay £500 for the cancelled session and access to the online training (whether used or not).

  1. Cancelation During Contract

If for any reason the coaching is not to your liking you may cancel at anytime. However, no part of your initial payment is refundable after the first month of work. Upon payment of your first instalment you are acknowledging the services of your Coach and TheProfile.Company is to your liking and it is assumed that you have provided relevant constructive feedback if, and where, needed. We do not accept cancelations because you are busy, going on holiday (see Length of Contract & Annual Leave) or a change of business direction.

  • Illness

In the event that you are unable to work and are signed off by your Doctor, we will pause your contract until you are able to return. If you are paying by instalments we require 20 days notification in order to cancel the payment. If you have not met the minimum term and have not began instalments, services will simply be paused until your return. You will still have access to the online training. All hours of coaching will be banked and consumed at the normal monthly pace upon renewal of the contract. Please provide 21 days notice of your intention to re-start and 72 hours notice in the event of further postponement.

Not the right package for you, learn about:

If this is a little more intense than you need and out of your budget, we can help you online. 


If you already have an established business and just want us to build your LinkedIn profile, we can help.


If you’re an already established company looking for support with your LinkedIn strategy and to develop internal Thought-Leaders, we can help.